Successful businesses don’t happen by accident.
TAKE YOUR AGENCY TO ANOTHER LEVEL
with Growth Advisory Services made for digital marketing and technology agencies.

What you get with Performance Faction
Owning a successful agency takes more than just hard work. You need effective methods and systems to put your business on the path to exceptional results.
Expert Guidance
Proven practices and tools from a successful agency owner who has been there and done that and helped others do the same.
Systems for Success
A business is only as good as what it can repeat. Build the foundations to break through to new levels of success for your business.
Freedom
The less you have to worry, the better your life will be. Gain confidence in your role as a leader and narrow your focus to the most critical endeavors.
Whether you’re a team of one or one thousand, our methodology can solve any business challenge at the foundational level to create long-term value and success.
Proven Strategies
backed by experience
Performance Faction offers scalable growth coaching. Create a high-performance business that consistently delivers sustainable, scalable growth and profits with our insights, strategies, and tools.
- 20 years of agency industry experience
- Insights from conversations with over 200 agencies
- Founded and sold an agency with an 8 figure valuation

Hear what my
clients say about me.
Bri
“Russel has not only been an amazing champion for me – he’s been a change agent for my business. In just a few months, he’s helped me create more structure for my business operations, created valuable referrals and recommendations, provided critical feedback for my go to market strategies and identified the self-limiting beliefs that were holding me back.”
Dustin
“Russel brings invaluable insights from his wealth of experience in business leadership. He has helped us make informed decisions more quickly, shortening the learning curve at critical moments. It has been a major advantage to have a coach who has already ‘run the traps’ help us see around the curves. It has improved our positioning in the market, and created opportunities we previously would not have had access to.”
David
“Russel’s experience in growing and leading a company from the ground up gives him a unique perspective as a coach. He’s been able to use this experience to provide me with very valuable insights into all phases of my business. He’s helped me implement structure and systems that I wouldn’t be using without his help. His coaching style is flexible and tailored to the individual. I’ve thoroughly enjoyed working with Russel and my business coach, and I know you will too.”
Mark
“Don’t let Russel’s soft-spoken, listen-first approach to coaching and leading fool you. Underneath is an intense bias for GSD (Getting Sht Done). In a reasonably short time (6 months), he’s helped us define a clear, inspiring path forward for our agency.
Our agency has leveled up, and we’re confident about our success now that Russel has helped us define and plan for it.”
Keisha
“I’m passionate about amazing creative and having a strong team. Through Russel’s guidance I was able to transform my business through better forecasting as well as putting the necessary processes in place so that my team can succeed. Especially when I’m not always able to be on point. Having now solved both the business and creative, my business is on the path towards a better future.”
Fresh Content, Real Stories
Hear what it’s really like owning an agency.