Company: Set Creative Studios
Owner(s): Emily Teater
Year Started: 2019
Employees: 1 – 10
What if running a business felt more like managing a family team? That’s exactly what Emily Teater, Owner and Founder of Set Creative Studios, explores in this episode of An Agency Story. From balancing family life with entrepreneurship to building a business that truly solves a problem, Emily shares insights that resonate with business owners at every stage.
Whether you’re a solo entrepreneur, leading a growing agency, or balancing business with family life, this episode is packed with valuable lessons on leadership, teamwork, and business strategy.
Inside This Episode:
- The surprising connection between parenting and leadership in business
- Why your business should be a solution, not just a service
- The importance of teamwork at home when growing a business
- How intentionality shapes both your business and family life
You can listen to this episode of An Agency Story on your favorite podcast app:
Key Takeaways from This Episode
Building a Business with Purpose
One of Emily’s biggest takeaways is the need for businesses to solve a problem, not just offer a skill. Too many entrepreneurs focus on what they can do rather than what their customers need.
“Figure out a problem, find a solution, and then sell that to your customer.” — Emily Teater
This simple but powerful approach allowed Emily to transition from food photography to running a full-service content creation and social media agency for emerging CPG brands. Instead of just offering beautiful visuals, she ensures her clients’ brands connect with customers in a way that drives sales.
Entrepreneurship as a Team Sport
Emily and her husband both run businesses, making teamwork an essential part of their family dynamic. She shares how they approach their household like a business team by dividing responsibilities, setting expectations, and supporting each other’s ventures.
The same teamwork mindset applies to raising kids. Emily believes in teaching her daughters problem-solving and critical thinking, skills that are just as crucial in business as they are in life.
“If you can solve a problem, you can learn anything.” — Emily Teater
Resources & Show Notes
- Learn more about Set Creative Studios: setcreativestudios.com
- Follow Set Creative on Instagram & TikTok: @setcreativestudios
- Learn more about the “Pistakio” pistachio butter product
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