Company: Focus Lab
Owner(s): Erik Reagan, Bill Kenney, & Will Straughn
Year Started: 2010
Employees: 26 – 50
Episode Summary
What if company culture was the missing piece to building a high-performing agency? In this episode of An Agency Story, Russel Dubree sits down with Erik Reagan, co-founder of Focus Lab, to discuss how intentional culture isn’t just a feel-good concept, it’s a key driver of business success.
Erik shares how Focus Lab went from an unstructured team to a culture-first agency, where values aren’t just words on a wall but integrated into daily operations. From the creative patch ceremony that recognizes team excellence to the power of learning out loud, Erik breaks down actionable strategies any agency owner can use to build a workplace that inspires performance, engagement, and growth.
If you’re looking for proven ways to create a culture that fuels success, this is an episode you won’t want to miss.
What You’ll Learn in This Episode
- Why great culture drives performance, not just retention
- How Focus Lab embeds core values into everyday work
- The power of peer recognition and creative reward systems
- Why Erik believes leadership must “learn out loud” to inspire growth
- The culture mistakes most agency owners make and how to fix them
- How EOS (Entrepreneurial Operating System) transformed their agency
Resources & Links
Learn more about Focus Lab – focuslab.agency
Check out Built on Purpose – builtonpurposehq.com
Book mentioned: “Traction” by Gino Wickman
Follow Erik on LinkedIn here
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