Opportunity – MKC Agency

Episode graphic for "An Agency Story" podcast with Megan Killion - title Opportunity - Hosted by Russel Dubree - picture of Megan in the lower right corner.
Dive into the inspiring world of Megan Killion, where challenges become stepping stones to success. This episode of "An Agency Story" reveals how a combination of resilience, innovation, and a humorous "rage quit" led to the birth of MKC Agency, offering listeners a powerful narrative on the transformative power of opportunity.

Company: MKC Agency

Owners: Megan Killion

Year Started: 2017

Employees: 11 – 25

Dive into the invigorating world of “An Agency Story” podcast, where each episode brings to light the untold stories of agency owners navigating the tumultuous yet rewarding landscape of the marketing industry. In the episode titled “Opportunity,” we’re treated to an insightful conversation with Megan Killion of MKC Agency, whose journey epitomizes the essence of entrepreneurial spirit and resilience.

This episode unfurls the narrative of MKC Agency, a beacon of innovation in integrating sales representation with service provision, a novelty in the agency realm. Megan shares the origin story behind her agency’s name, emphasizing the importance of simplicity and the relentless pursuit of excellence over branding complexities. Delving deeper, Megan reflects on her unexpected journey into parenthood at a young age, illustrating how this pivotal moment reshaped her path, fueling her drive and determination in the entrepreneurial world.

Listeners are privy to Megan’s transition into tech sales, a critical chapter that armed her with invaluable lessons and experiences, shaping her agency’s founding principles. Her story is a testament to navigating hardships with grit, culminating in the audacious decision to “rage quit” a limiting situation, thereby birthing MKC Agency. This episode beautifully captures the essence of finding one’s niche through natural evolution and addressing genuine client needs, rather than forcing a predetermined service model.

What sets this episode apart is Megan’s heartfelt mission to create opportunities for those who might not have them, echoing through her business’s core values and practices. Her story is peppered with engaging discussions, from humorous anecdotes about early entrepreneurial blunders to powerful quotes that resonate deeply, such as the profound reflection on whether entrepreneurs are born or made, leading to the inspiring conclusion that they are indeed crafted through experiences and determination.

“Opportunity” is not just an episode; it’s a compelling invitation to explore the realities of starting and growing a business, underscored by the theme of seizing opportunities and the power of resilience. It leaves listeners contemplating their own potential for growth and the impact of mentorship and perseverance.

Tune into this episode of “An Agency Story” to immerse yourself in Megan Killion’s inspiring journey, a narrative rich with challenges, triumphs, and the indefatigable spirit of entrepreneurship.

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Show Transcript

Welcome to An Agency Story podcast where we share real stories of marketing agency owners from around the world. From the excitement of starting up the first big sale, passion, doubt, fear, freedom, and the emotional rollercoaster of growth, hear it all on An Agency Story podcast. An Agency Story podcast is hosted by Russel Dubree, successful agency owner with an eight figure exit turned business coach. Enjoy the next agency story.

Russel: 

Welcome to An Agency Story podcast, I’m your host Russel. On this episode, we have Megan Killion, the visionary behind MKC agency based out of Winter Park, Florida. Megan’s journey is a compelling blend of resilience and innovation marking our agency’s unique stance on integrating sales representation with comprehensive services. A pivotal moment came with a humorous yet transformative”rage quit,” setting the stage for MKC’s inception. Megan’s narrative is rich with insights into navigating life’s unexpected turns, embodying this essence of seizing the opportunity, wherever it lies. Her approach to business and life reflects a philosophy that anyone can pivot towards success regardless of their starting point. This episode is a testament to the power of opportunity, crafted not stumbled upon. Enjoy the story. Welcome to the show today, everyone. I have Megan Killian with MKC agency with us here today. Thank you so much for being on the show today, Megan.

Megan: 

Absolutely, glad to be here.

Russel: 

Glad for you to be here. If you don’t mind, start us off. What does MKC Agency do and who do you do it for?

Megan: 

In our inception, we were a consulting agency, a revenue consulting agency for B2B tech companies. Over time, what ended up happening was most of the clients I was consulting for were like, those are great ideas, Megan, we’d love to do that. Who the heck’s going to do that? Who can we trust? And so the agency piece of MKC grew out of my clients being like, we need deployment, we need tactics. It started with partners and I started building an internal team. Over time, we’ve tried to be everything to everyone and figured out what we’re good at is lead generation, primarily with putting an SDR on an account and letting them work an account, paired with content marketing. Today what MKC looks like is usually some revenue consultation up front to figure out where you are, where you want to go and what’s missing. Then MKC fills the gaps on the content marketing and lead generation front. If there’s other things you need, we’re more than happy to go out and find another agency that can do that, but we know that we’re not going to be the technical SEO people. We’re not going to be the ones to figure out your domain rotation on your emails, your DKIM and SPF and everything. We’ve niched down, and today we primarily work with MSPs, Managed Service Providers, outsourced IT Companies and their partners, like B2B Telcos, Cybersecurity, VARs CDNs, Infrastructure Companies.

Russel: 

Very curious about that structure. You don’t often hear, especially when you talk about the sales reps and tagging that along with the service where I can see that would be very valuable. Definitely want to learn more about that. But before we get to that, what is behind the name? How’d you come up with that?

Megan: 

It’s stupid. It used to be Megan Killian Consulting, and then when I brought on more people and it became an agency, it became the Megan Killian Consulting Agency and we shortened it to MKC. My own heart is like, why did we name ourselves this way?

Russel: 

Well, hey, it gets to the notion of does the name really matter, especially for an agency? Keep it simple and get down to doing good work. That’s all that matters, which sounds like you’ve been able to achieve that. Let’s go back before we get into all things agency talk. Are you where you thought you would end up today?

Megan: 

I guess it, it depends on when you’d asked me.

Russel: 

Young Megan, we’ll go sub 18. How about that?

Megan: 

Definitely not young Megan. I actually talk about this a lot, I wrote a chapter in a book of Heels to Deals about this. In retrospect, when I look back, I had every single indicator of being an entrepreneur, of being in sales, of the potential of being an author. All those things were there. I wrote my first book of moon poems in the eighth grade and had an illustrator come in and illustrate it and we co-published it and we raised over 2,000 dollars for charity. I wrote, produced, and acted in my own play when I was 11 years old, put it on in my horse pasture, raised over 250 dollars for charity. So on and so forth. I have a dozen of these stories from my childhood and absolutely no one said to me, entrepreneur. No one said sales, no one said leader. Instead I heard a lot of, you should consider going into nursing or teaching. And to be fair to the people in my life, I was like an undiagnosed autistic girl who had a lot of problems with interpersonal relationships with my peers, but did well with adults. Little Megan, young Megan, I think thought she was going to be a wife and mother, and doing that would mean not having much of a career. And if I did, I’d go into teaching, which was what both my parents did, or, maybe nursing or administrative job. I grew up in a small town on Cape Cod, and so there wasn’t a lot of upward mobility to begin with. Even though I knew I was smart and was told I was gifted all the time and was always top of my class, I don’t think it ever occurred to me that I could own a business. Nevermind be like one of the best marketing agencies in the world.

Russel: 

Yeah, well, maybe a lesson to future parents and current parents out there on how you can help frame and encourage and realize someone’s strengths and not go down the natural path that we might tend to encourage our kids. As I understand it, when you became 18, very similar in my own case, you became a parent, maybe a little earlier than you planned. Man, that had to be a very life altering experience. What trajectory did that set you on?

Megan: 

I had my oldest son when I was 18. I got pregnant at 17. I walked on my graduation, like eight months pregnant. I had my eldest in July. I did go to college for a couple semesters, but I dropped out. Being a new teenage mom and going to college was not a great time. Although it is the time when I realized for the first time sales was for me because I was buying and selling textbooks. I would go buy them for more than what the college bookstore was offering and then I would sell them for less than what the bookstore was offering. Back when that’s all Amazon did I was buying and selling on Amazon. Dropped out of college and the people in my life, I had a cousin who had also had a teenage child. She had DCF involved and she wasn’t a great mom. I so vividly remember my cousins and my aunts and uncles being, you’re like, insert this cousin’s name and you’ve thrown away your life. You’re not going to do anything. The type of person that I am, instead of being like, oh, you’re right. It’s over for me. I might as well go sweep floors wherever they’ll have me. I was like, screw you. I’m going to be the person in this family who achieves the most and just watch. A lot of my early success was about vengeance. It was about proving people wrong. And then also as a parent, everything becomes about your kid. The second he was born, nothing else mattered. It was just about him. I was constantly focused on how am I going to make sure that his life is the best that it can possibly be. I think there’s a lot of barrier to entry in high level, high paying careers and a lot of education that has to go into it. But for anybody listening, if you want to get into sales, there is no barrier to entry. Pick up the phone and dial. The barrier to entry is your anxieties that you can’t do it. Send an email, make a phone call, connect with somebody on LinkedIn, find something to sell and you’re in sales. You can make a lot of money by doing it well.

Russel: 

That’s very inspiring on multiple levels, right? The notion, I think a lot of us can probably look back and we had some sort of common, I don’t want to say enemies is the word, but a competition or reason to light that fire to drive. I think that’s important in a lot of entrepreneur stories. Very cool what you said about, anyone can be in sales and the barrier entry is low. There you go. Talk a little bit about, so it sounds like you got into some tech sales as part of your career. When you look back on that part of your journey, what were you learning that you can look back now and say, this was helpful once I actually started my agency.

Megan: 

So many things. One, as a salesperson, I worked for a lot of entrepreneurial orgs. There wasn’t a ton of marketing. I learned to be a marketer by being a salesperson because people would ask for things that didn’t exist and I would create them. People would mention, the objection would be something like, your website doesn’t clearly say that’s what you do. I would literally go ask my CEO or my VP of sales and be like, can I get a login for our WordPress? I’m going to add a page about what we’re trying to sell because it doesn’t look like we do what we do. Jumping in and going to chamber events and working the marketing side. Kind of becoming that true biz dev person. I learned a lot of things I didn’t want to do when I was working more in the corporate world. Whereas I scaled up and started to work at larger tech companies where I was like, nope, this is not what I want to do. This is not where I want to be. Towards the end of my employee career, I was working at a company called Cashfly and I look up to the CTO there, Matt Levine, who at the time was also acting as our CEO. He was the one who introduced me to EOS, who introduced me to strategic coach. I think that stepping stone was what gave me like the launching pad to be able to start a business. Of really understanding, here are the key components, this is how you, as a person who’s good at a handful of things, can sit in your unique ability and outsource the rest of it and create a functional business model.

Russel: 

That’s cool that you were able to get some of that experience. I don’t run into too many folks that find out about EOS and get to experience some of that, what it takes to run a business until well into their business. I can certainly see how that prepared you. As it leads up to you actually making the decision to start your business, it sounds like another hard time and stressful, right? A good time and hard time altogether at this very crux of a moment that was actually what led you to start your agency. Can you share more about that?

Megan: 

We have two catalyst points for MKC. The first one was when I decided to start a consultancy, and that was the result of a lot of hardness. I had twins on exactly this date, six years ago. I was working on the Erickson UDN project through Elm East. I was spending a lot of time out in San Francisco. I got three months of maternity leave, which was incredible. I don’t have anything bad to say about the team that I was working with at the time, they were so supportive. But the week before I was supposed to come back from maternity leave and for clarity, my twins were born premature. So they spent 10 days in the NICU and that was already a lot. And then the week before I was supposed to come back from maternity leave, my mom passed away. She had been through a long battle with lung cancer, and it was a lot. She and I had fought right before she passed. It was a whole situation. It was very emotionally trying. Elm East gave me an extra week for bereavement leave and then I was back in San Francisco. It was in the airport on the way home when I was like pumping in the airport for twins that I was like, why am I doing this? I want to be a mom more than I want this career, and even though I was extremely proud of myself at the time for getting to the director level and being a seat at the table, and it’s funny, the other day in my Facebook memories, this picture popped up of me at the Erickson building saying that I was the youngest person in the room, and one of two women, and it was a pretty big room. And I felt all that and I cared so much about it, but at the same time, I was like, none of that is as important as raising my family. I have newborn babies at home that need their mom, and I also, that trip out was the first time in my career that I’d made mistakes beyond like, a spelling error here or there. I’d made big mistakes. It was high pressure and I realized my head just wasn’t in it. When I got back, I talked to my general manager at the time, Chris Wong, and we agreed that now is not the time for me to be there. I’m so grateful to them because they gave me severance. They paid out my final comp check, so there was time for me to think. I made it about six weeks of unemployment before I started taking on consulting contracts, and so that’s actually what led me to CashFly. They became a consulting client. Then I went and worked for them in a consulting capacity for some of the time and direct for some of the time. It was towards the end of that relationship that I rage quit for the first time in my life. It’s such a funny feeling, because on the one hand, it’s one of my greatest regrets because I did not conduct myself with a high level of emotional intelligence. I got mad and I quit, and Cashfly to date is still probably the best company I’ve ever worked for. If anybody’s looking for a content delivery network, you should buy from them. They’re the epitome of excellence. They’re true to their core values. They have strong vision, but my COO at the time, who has since been promoted to CEO, congrats Trey, He was bothering me on a Thursday night when I was supposed to be on vacation about a dip in our web traffic. This was right when COVID vaccines had become available and a lot of the outside world was opening up. I was like, can you go check our customers traffic against the web traffic? And he was like, yeah, of course that’s also down. I was like, I didn’t do anything to the website, traffic’s down because people are living. He put pressure back on me. And I was just like, I’m done. I’m done. It was an emotional reaction, but it is the emotional reaction that catalyzed me creating my agency. I left that job and actually started three businesses.

Russel: 

Of course you did.

Megan: 

One being a short term rental, one being a social media platform for metaphysical, spiritual people, and the third being the agency. That was the kicking off point of saying, I’m going to do this. I’m going to do it full time. Not only am I going to do it for me, I’m going to do it for other people like me who struggle in the general business world, because maybe they’re neurotypical, or they’re people of colour, or they’re LGBTQIA, but it was so important to me to create space for other people like me who are motivated, talented, and want to hustle and work hard, but wouldn’t be given the opportunity.

Russel: 

I am going to put a pin in that because I want to come back to that later, because I know that is an important part of your story, but obviously a lot of things probably had to be built up underneath that moment when you said you rage quit. Were you at a point that you felt you were more like, you were able to actually do that because of the way you’d set up your consultancy? Or was it like, oh crap, I just did that. I went emotional and now I’ve got to hustle cause maybe I wasn’t quite ready for that or however you might look at that.

Megan: 

I had enough consulting clients that were interested in growing to not be worried about the finance side of it. I had two kind of key consulting clients that were in that same realm. The money was there, converting it to an agency was a struggle, right? Cause I had to hire people and get a little bit more tight on my contracts because most of the consulting stuff was on retainer month to month. I wasn’t like, oh no, how am I going to make money? But I was like, I’ve just made my life a lot harder because now I’m not an employee and I’m not going to get a paycheck. I don’t have health insurance but the money was there and the contracts were there. Almost immediately, I announced that I was going full time with it and that we’re going to be an agency and a couple different programs. We had this you pick two unlimited package that was like a marketing thing, and then I was doing SDR training courses and then still the consulting stuff. Within a month of my announcement, we had 20, 000 in monthly recurring revenue. There wasn’t a point where I was like, oh no, how am I going to pay my bills? But there were definitely points where I was like, oh no, how am I going to juggle all these things and build systems so don’t drop balls.

Russel: 

Sounds like you didn’t have a lot of time to regret or lament the decision in the end anyway.

Megan: 

No, there are days when being an agency’s owner is hard. I think anybody that’s an agency owner knows, there are days that it’s just hard. Sometimes on those days I’m like man, it’d be nice to go back to a job where like I can call in sick, it’d be nice to go back to a job where I could pass something off to someone else. But when you’re the owner all roads lead to you lead to you.

Russel: 

All roads lead to you. You’ve clearly staked a good, unique claim in this SDR concept and this outsourced sales rep component. It sounds very natural to your background and your main core experience, but did you start there in a lot of ways or how did you evolve to that?

Megan: 

I really didn’t and it’s funny that I didn’t because I should have. It’s so obvious, that is my unique ability, what I’m best at. But I did SDR trainings. I started there and marketing inside. And then December of last year we only had one SDR contract before that. It had been custom for that client, they asked for it. I’d never thought of productizing it or making it our main thing. December of last year, our two largest clients, not 2023, 2022, our two largest clients cancelled and it came out of left field for us. It was because they had lost their largest clients due to economic downshifting. Panic. I spent some time taking a step back, resetting. We had to let some people go. I’m very proud that I placed all those people in better positions than what they even had at the agency. But I took some time, December to about February. I was like, let me rethink this. Let me go have conversations and figure out, what do people need? At this point we’d already started to be pushed towards that MSP niche. I was talking to a lot of MSP owners, I was talking to my own clients we still had. What was coming back was like a lot of, I’m working with other marketing agencies. I spend money on marketing. I don’t see the ROI. And the answer for why they didn’t see ROI is because most MSPs don’t have an internal dedicated salesperson. If they do, it’s usually just one, and so there’s not somebody who’s following up with those leads, staying on top of it, nurturing them. The human aspect was missing between marketing and when it becomes an opportunity. The marketing funnel was missing a huge chunk. The reality for us, and I don’t know if every other agency was having the same experience, but the reality was that like, nobody wanted to throw money and see if it sticks. Which in the past had been a lot of what marketing was, like, let’s do some paid ads, let’s do some SEO, let’s do some LinkedIn let’s just see. Absolutely no one was comfortable with that approach anymore.

Russel: 

I do think that’s very common and why this can be a tough space is, when cash is flush, nobody’s worried about ROI, nobody’s less worried about maximizing resource. When things get lean, then people start asking the questions they should have been asking all along and expecting more results, and then the agencies that maybe got a little lazy or weren’t forced to take their eye off the ball there have got to evolve.

Megan: 

A lot of it has to do with the goal, right? If the goal is just brand recognition, that’s different than if the goal of marketing is lead generation. We want to set the expectation about what are the goals and how do we report on those goals? But the biggest piece was, there’s not a human being whose job it is to look at this lead, see if it’s qualified and bug them until they tell us no or yes.

Russel: 

Sales 101.

Megan: 

That’s what we built and it opened things up. I’d already been hiring marketing people from marginalized backgrounds, but when I started hiring salespeople it was like this alignment of everything in life for me of, I want to help businesses, I want to help them grow. I want to do what we say we’re going to do. But I also want to be the hand up that I needed and that I got for other people. So we hire a lot of single moms. We hire bartenders. We hire restaurant workers. We hire retail workers. We hire people who need the opportunity to prove themselves, who wouldn’t go get hired at a SaaS company as an SDR. And then we provide them the training, the tools, the support, and give them the opportunity to win. Most of the time they’re successful, and when they’re not, I help them go find a better job someplace else because I’m well connected. Or sometimes they’re showing early signs that they’ll be successful later and I’m like, let me get you in somewhere that has more ramp up time than what I can afford you as a small business because I can’t float your salary forever. That’s how things evolved for us to more of the sales side of things, because it was needed, especially in our niche, where there’s a lot of MSP marketing agencies, and some of them do a great job and some of them don’t, but either way, most of the MSPs don’t have somebody that can like, daily check in and look at leads and be like, okay, this is what we need to go chase.

Russel: 

It speaks to, and I think this is even a problem within agencies, a lot that I talked to and work with. And I think probably a lot of small business in general, but what you’re solving is this idea of so many want to focus on the leads that are right here, right now and are they going to do business with you, and then they forget about those large majority of the actual contacts they have that you’re talking about. Your process solves the following up with, staying in front of having consistent processes to stay in touch. Those things it sounds like you developed there is where a lot of extra juice or magic comes out of your bottom line because you don’t have to go pay a lot more money for those. What I like about how that evolved more than you just saying this is what I can do and I’m going to go do it is you evolved it out of a need and not, I think sometimes that can be a fallacy in the agency world is, well I have this skill. I’m going to go try to sell it to, everything’s a hammer and a nail and I’m going to try to give everyone this because we want revenue and income, but we need to go back to the old adage of, what does your customers need and build a product that serves that need for them. Very cool story there. I love this mission that you have when you talk about how to give these opportunities to other folks that might not otherwise have them. That seems to be core root of your business. Did this come natural to you or is this an evolved thought process on your own as well?

Megan: 

I think it’s always come natural to me to an extent. There are a lot of things that I live by, which is build a longer table, not a taller fence. Everybody eats. For me, as someone who grew up pretty much in poverty, spent a lot of time at the food kitchen as a kid, waiting in lines at the food pantry, and my dad was a pro at making meals out of what you would not think you could make meals out of. Having my own backstory and having grown realizing the extent to which people aren’t given opportunities and they aren’t told that they can achieve things. Growing up in the 90s was a little bit different than now in terms of how interconnected we all are. There’s still a lot of pockets of the world, though, and even in the United States where the opportunities aren’t there. For me, one of my core values for myself has always been giving back. You go up a step, you turn around, you help the next person up a step. I run free LinkedIn coaching sessions for my Facebook friends who are all people I grew up with, trying to help people figure things out. It always was a personal thing, but figuring out how to make it work at the agency was a little bit different. I’ve been told a lot by a lot of business coaches that I need to not make emotional decisions, I need to make business strategic decisions. To be completely transparent, screw that. I say I don’t care about money a lot. It’s not that I don’t care about money because I care a lot about what money can do, cause if you write a check for a million dollars to a charity that does good work, huge impact. But I don’t care about hoarding money like a dragon. My motivator is impact. It’s always been impact. Yes, I want to make smart business decisions because I want MKC to be here next week, next month, next year. But I also want to partner with companies that also care about their business, about their people, about their clients because the more we do that and we partner with others that do that, we put some pressure on it. I think that there is this incredible opportunity for all agencies to put a little bit of pressure on our clients to say what we do and do what we say. The magnifying effect of that, when I go work with an MSP and I go get them another million dollars in annual revenue, they get to hire more techs. MSPs historically, they’re not hiring people from IBM and Microsoft who’ve gone to Stanford University. They’re hiring out of their local communities and training people up too. Then they’re giving more opportunities in their local communities. There’s that magnifying effect of not only am I doing it at my own agency, but I’m partnering with companies that are going to do it where they are. There’s this huge difference being made that started with a drop in the pond of saying, I’m not going to hire people who’ve done this before.

Russel: 

Beautiful. I love that. We ascribed a very similar philosophy. It was the reason why, in our own agency, we decided to become a B Corp and that is why I do what I do because I do love small businesses and people that are out there for other people. Very excited to continue to see that grow for you and be successful, you can be the beacon and example for so many others out there. We’ll start to wrap up here, but I do want to hear your thoughts on, you shared an awesome quote in a previous conversation, it’s probably one of the better quotes I’ve heard in a long time. It’s rare to find sharp people that weren’t sharpened”, and I feel like that’s the epitome of your story.

Megan: 

Absolutely. Soft lives make for soft people. I don’t say that in a cruel way because I wish I was softer a lot of times. But if you put pressure on coal, you create a diamond and swords need to be sharpened before you can take them to battle. I think there’s some toxicity in that kind of storyline of, if all these terrible things didn’t happen to me, then I wouldn’t be who I am because I think there’s a lot of people who would tell you I would give away my trauma for free to be a whole and complete individual. I certainly have days myself where I’m like, man, I wish my brain chemistry was not traumatized brain chemistry. But I also wouldn’t be here having this conversation with you and I wouldn’t be giving opportunities to people and I wouldn’t have the impact that I do if my life hadn’t at least been a little bit hard. It doesn’t mean that every single piece of the bad things that happened to me had to happen, but there were key pieces of my story that were important to my journey that got me here and I stand by that. Sharp people had to be sharpened.

Russel: 

Can’t add any more to that, said it so beautifully and perfectly. Could have a billion more questions for you, but this episode does have to come into an end at some point. My last big question for you, Megan, are entrepreneurs born or are they made?

Megan: 

Both? I think you are born with certain traits that might make you predisposed to be entrepreneurial, right? I do think it takes a certain level of intellect, of motivation and anybody that’s taken any of the Colby or MBTI or StrengthsFinder, all these things, there’s indicators of the entrepreneurial personality, but we’re all made. You could have been born the ideal entrepreneur and then never nurtured towards that, never introduced to it, never given the hand up. We would never get to see that, see you. There’s a famous quote about it, luck is when preparation meets opportunity. I think that sort of sums it up. Yeah, you have to be the kind of person that can be an entrepreneur but you also have to be introduced to entrepreneurship somehow.

Russel: 

Amen to that. If people want to know more about MKC Agency, where can they go?

Megan: 

If they want to know about MKC Agency, they can go to MKCAgency.Com. But I would highly recommend connecting with me on LinkedIn. I’ll be the top result if they put in Megan Killian. That’s where they can more learn more about the day to day and behind the scene stuff.

Russel: 

Thank you so much today, Megan, for sharing your story of hardship, your struggle, but of opportunity. It’s so awesome to see you out there in the world, creating these other opportunities for other folks. I can’t wait to see more of your work and what you do, and thank you so much for sharing that with us today.

Megan: 

Absolutely. It’s been a pleasure.

We hope you’ve enjoyed this episode of An Agency Story podcast where we share real stories of marketing agency owners from around the world. Are you interested in being a guest on the show? Send an email to podcast@performancefaction.com. An Agency Story is brought to you by Performance Faction. Performance Faction offers services to help agency owners grow their business to 5 million dollars and more in revenue. To learn more, visit performancefaction.com.

Megan: 

We have so much fun behind the scenes at MKC with memes and we love to support each other in the outside things that we do. Last night I was doing a tech bar episode, which is like a late night, we’re all drinking. We did the ladies night and at least half my employees were in the chat, chatting back and calling me out and having a great time together. That’s always fun. Meghan, our, I know, the other Meghan with an H, she recently did her motorcycle training. It was incredible to all celebrate that and the way that we practice gratitude and how her feedback was like, I never would have done it if you didn’t gas me up every single day that I’m a capable person so we love celebrating the wins like that. We use a Legally Blonde meme quote all the time, which is like, what, like it’s hard? I think our slack chat is always great because it’s always us putting forward incredible results. We were the number 22 agency on AgencySpotter. I posted that and thanked Mari Lisboa, who’s our senior PM. She’s managing a lot of our marketing stuff. She’s, what, like it’s hard? That’s our attitude, right? Is hard work, but when everybody’s working in their unique ability and we’re putting people in the right seats, it’s fun. We’re all having fun.

Russel: 

Name of the game at the end of the day. Well, we need to produce results, but we need to have fun while we’re doing it.

Megan: 

I think you produce more results when you’re having fun. When you put the right parameters around it and you set goals and you say, hey, this is the way that we’re all rowing. But a team that’s having fun is going to work a hell of a lot harder than a team that hates coming to work.

Russel: 

So true.