Company: Solinity Marketing
Owners: Sara Mitchell
Year Started: 2020
Employees: 11 – 25
Welcome to another inspiring episode of “An Agency Story,” where we delve into the journeys of agency owners and their unique paths to success. In this episode, we have the pleasure of hearing from Sara Mitchell, the dynamic founder of Solinity Marketing. Sara’s story is not just about building a successful agency; it’s about passion, resilience, and the power of storytelling in the senior living and healthcare industry.
Sara Mitchell’s episode is rich with insights and engaging discussions. She recounts the creation of Solinity Marketing during the challenging times of the COVID-19 pandemic, explaining how the crisis presented a unique opportunity to meet the urgent needs of senior living communities. Sara’s background in broadcast journalism provided her with the skills and passion for storytelling, which she successfully translated into her marketing career.
In this episode, Sara shares some surprising and memorable experiences from her journalism days, including her encounters with famous athletes and her unexpected role in one of Burt Reynolds’ final films. She also discusses the significant impact of her work with the nonprofit organization Pedal for Alzheimer’s, highlighting her dedication to giving back to the community.
Tune in to this episode to hear Sara’s inspiring story and gain valuable insights into the world of marketing for senior living and healthcare. Her experiences and wisdom will leave you contemplating the importance of passion and storytelling in your own professional journey. Don’t miss out on this engaging and informative episode of “An Agency Story.”
You can listen to this episode of An Agency Story on your favorite podcast app:
Listen to other episodes like this one…
- Adaptation – PCF International Integrated Marketing & Technology with guest Ginger Peterson
- Empower – Purpose Marketing with guests Anna Woodlock and Erika Palmer
- Resolute – Strategy Maven Agency with guests Amy Hage and Brittney Trahan
Show Transcript
Welcome to An Agency Story podcast where we share real stories of marketing agency owners from around the world. From the excitement of starting up the first big sale, passion, doubt, fear, freedom, and the emotional rollercoaster of growth, hear it all on An Agency Story podcast. An Agency Story podcast is hosted by Russel Dubree, successful agency owner with an eight figure exit turned business coach. Enjoy the next agency story.
Russel:
Welcome to another episode of An Agency Storyt podcast, I’m your host Russel. And this episode, we’re joined by Sarah Mitchell, the dynamic founder of Solinity Marketing based in Knoxville, Tennessee. Sarah takes us on an inspiring journey from her beginnings and broadcast journalism to the creation of our agency amidst the challenges of the COVID pandemic. Discover how Sarah’s passion for storytelling and our innovative approach to senior living and healthcare marketing have set Solinity apart from others. Along the way she shares humorous anecdotes from her sideline reporting days and the story of her unplanned appearance in Burt Reynolds final films. Tune in to learn how Sarah turned adversity into opportunity and continues to make a meaningful impact through her work. Enjoy the story. Welcome to the show today, everyone. I have Sara Mitchell with Solinity Marketing with us here today. Thank you so much for being on the show today, Sara.
Sara:
Thanks, Russel. I’m excited about this.
Russel:
I’m super excited as well. If you don’t mind, start us off, tell us what Solinity Marketing does and who you do it for.
Sara:
As I said, I’m happy to be here, talking about all things marketing with you today. I enjoy the podcast and it’s an honor to be on the show with you. Solinity Marketing at its root is a full service PR and marketing agency. I typically tell people, everything and anything that falls under that huge umbrella of marketing, we can and we do provide those services. We have a pretty heavy emphasis on the digital front, and for us, that’s telling stories through digital platforms. Email, website, branding, visuals like video, photo, social media, email, and things like that. we also are passionate about telling stories, and so that for us is done through written content. Press and media, press releases, as I mentioned, digital content through video and photo and helping tell our client stories in the best way that we can and delivering those messages in the best mediums that we can find.
Russel:
I was so captivated, I’m not sure if I missed, but then you do have a particular industry, that’s somewhat unique that you do focus on. If you don’t mind sharing more about that.
Sara:
We do, I guess that’s a really big part of it. We are solely focused on the senior living and healthcare industry. Two divisions that we talk about a lot in our business is the B2B side. That’s the products, the services, the vendors that are selling to the industry, and then the direct to consumer marketing. Think of your adult son or daughter that’s searching for senior living or health care for an aging parent. In today’s world, that could be an aging adult that’s looking for retirement or active adult and independent living. It’s marketing directly to that consumer or that family of consumer.
Russel:
I guess in this age of whatever the boomer generation and having now mostly all retired I imagine that’s a, as hot of a market to be in as ever.
Sara:
It is. And it’s changing all the time. I get data in my inbox about the age and the income and the, all of these qualifiers for residents. It’s different today than it was 5 or 10 or certainly 15 and 20 years ago. That’s why you see all of these hot buzzwords like active adults and retirement community and the villages and all of these different, more on the active younger aging adult, because those people are looking to downsize and not have a giant yard to mow and things like that. It’s helping tell that story. Senior living is not a place to wait until there is a health emergency where you have to have assistance, but rather an opportunity to move into senior living because you can, and you’ve worked so hard and now you’re retired so why not have fun?
Russel:
We’re learning so much already. Can’t wait to learn more, but before we talk all things agency, let’s go back. I don’t get the impression that young Sara was thinking she was going to end up running a marketing agency when she grew up. What was young Sara thinking?
Sara:
I have always kept a journal and I can assure you that senior living was never a part of that roadmap. I’ll take you back a few years before even college, even dating back to, before high school and then entering into high school. I was, yearbook editor and I was captain of the cross country team. All of these things positioned me as, I look back and I think a leader. In whatever capacity that was at that time, from cross country to yearbook to leading into college and competitions that I was in and different, avenues that I took. But I set out in broadcast journalism. I really wanted to help tell stories. For me at the time, it was sports. It was working with athletes. It was working very closely with coaches to tell the stories of their organizations. From a fun aspect, I had the what I thought was the most incredible industry of action packed games. It was, oh, my gosh, late nights. It was weekends. It was basically when everyone else is off work, that’s when we were working. I went to college, at the University of Tennessee. Moved, all the way across the state and Tennessee. Became a volunteer and I had the unique opportunity to be a part of the launch of the SEC network. From a perspective of even just gaining behind the scenes knowledge and education of what the launch of a network looked like was i ncredible. I was very blessed to have that opportunity. I was a sideline reporter for basketball, football, baseball, and softball, and then worked my way up to, CBS Sports. I did some traveling and covered a lot of different, football games and all kinds of championships and things that I’ll never forget. That was a very interesting entry into, broadcast journalism and dating back to even then it was telling and shaping stories of that industry that I was in.
Russel:
Two big questions are coming to mind as you’re going through this. One, what was the, the main goal, or what was the end goal maybe is a better question, of where you’re trying to that. Were you wanting to be on ESPN or had you really even thought about that? Or were you just riding the wave and having fun?
Sara:
I think what probably every college female was setting out to do and to be was the next Erin Andrews. She was the shining light. That was even during the time of her going on to host and MC Dancing With the Stars and Country Music Television and all kinds of industries outside of sports. The goal at the time was to make it to that level. It was during the five to ten year run there of every night, every weekend I was working. I missed family functions. I was traveling when no one else, you know, my friends and everybody else was enjoying what I was working at. It was then that I realized, maybe this is not the lifestyle that I want forever and ever. What are some, ways that I can diversify my talents and passion to be able to do something else and still enjoy, the PR, the media, the video, the storytelling, but maybe not in a game time setting every weekend over and over. It was after a few years of that I thought, I think it’s time to diversify a bit.
Russel:
I love that. I think we probably forget at this point what a pioneer, how unique Erin Andrews was just in sports, back then, and then now just seems like a role like hers is so commonplace. But I have to imagine you were on the cusp of pioneering as well. What’s your cool story then? What’s something interesting for the folks at home?
Sara:
A couple of things always come to mind. I have some really unique and, you know, probably some crazy stories that people would never, never imagine. Two things that come to mind, Peyton Manning. Obviously I’m a Tennessee fan at my core, but Peyton had gone on to become this household name outside of even football. Peyton had visited back at UT multiple times during my time there at UT, so I had the fortunate opportunity to meet him. Standing beside, a very tall athlete and as broad shouldered as he is. That was quite the stretch of holding up the microphone, you know on the sidelines. I’ve got some pretty cool photos of us standing side by side. The other thing that came to mind, during all of that time I was exposed to different things that were happening in the market. That was not only locally in Knoxville but Tennessee wide. On the sports side of things and one of legendary Burt Reynolds final films was actually filmed and recorded in Tennessee. I was called in to report on that. There were several celebrities and athletes that were in that movie. Very long story short, I had an emergency call that one of the actresses that was supposed to fly in did not make the flight, and so could I stand in for this person? Like, well, I’m not an actress, but I am off on this random Monday, so let’s do this. Perhaps my claim to fame is that I was in the last film that Burt Reynolds was in before he passed.
Russel:
What is the last film that Burt Reynolds is in before he passed? I don’t even know the answer to that.
Sara:
It’s called The Last Movie Star, and Burt is in it with Ariel Winter. She was, pretty famous at the time. She’s still, obviously, an actress and doing big things, but it was, Chevy, why can’t I get this? Chase, what’s the guy’s name? Chevy Chase, all kinds of other, actors and actresses, but that’s pretty cool.
Russel:
That is really cool. I think I’ve had a few other actor, actress, like, guests on the show, but that might be the most famous appearance. We’re going to have to go check the archives there. Obviously you shared there why, you eventually moved on from what obviously was a very successful career and focus for you for so long. What was the path? How’d you end up in Solinity Marketing?
Sara:
I love telling this story because I had such a crazy runway into school, broadcast journalism, sports. I did a very short stint in news and it was really honestly at that point that I thought I just don’t I don’t think this is really what I’m cut out for to do this for the long haul. It was during that time I was finishing up a football season I was sideline reporting. I was trying to get into some different things with traveling and just opening up myself to different locations and people that I had in my network from all of those years leading up to them. It was at that point that actually the founder of Solinity, it’s a parent family development, ownership, management and marketing in the senior living space. He called and said, I, I need someone to run our communications and marketing department for the development side of the business. And I said, well, I don’t know anything about senior living. I really don’t know anything about being in a corporate environment like this, but I’ll give it a try. I brought a huge load of passion for what I now know is marketing and all of those unique opportunities and the skill sets that I had. The experience and the exposure that I had leading up to that, really, I think, equipped me for being in a great seat at the right time with the right people. A need for marketing, which I was leading with white labeling and, contractors, and I was project managing all of our in house corporate marketing and for our senior living communities. We said, man, we’ve got to make this thing official. Fast forward to 2020, when our entire industry shut down overnight, no visitors, no walk in traffic. Very difficult to move in residents and even give information to families that wasn’t on a display or an, an online brochure of a website. It was at that time that we said, we’ve got to make this thing official and I want to go all in on the marketing side. We created and branched off into its own entity, what is now Solinity Marketing. I took clients that we had operating under the Solinity, the other brands. Brought them over to Solinity Marketing and we expanded overnight. What was a really tragic time in not only the world but specifically in our industry of health care and senior living was a beautiful opportunity for us to launch and grow during a really treacherous season for a lot of people. We saw that we were able to address needs. We were able to quickly and efficiently help with marketing efforts for all of these communities that needed something today or tomorrow. That was a website. That was a virtual tour. That was Facebook pages. I can’t tell you how many Facebook pages we created because all of these communities just needed something. Some outlet to be able to continue telling their story. We launched in 2020, we’ve doubled in size since then. Based out of our Knoxville office here’s the majority of our team, but day in and day out, we are creating strategies, implementing and executing those for clients all across the nation in the senior living and healthcare space.
Russel:
We heard of COVID babies happening during that time, but you’re a COVID agency baby. I’m not sure if I’ve come across a COVID agency baby yet. Now I got to check the archives for that. You’re taxing my history, nature today, Sara. What’s unique about your story a little bit is it doesn’t really sound like, oh, I want to own a business and, and this whole entrepreneurial path. Was there any hesitation or kind of when this opportunity came up to be like, you know, I don’t know about this. I don’t know if it’s me or, or what were some of the emotions? Or was it just all things COVID and it was chaos and you just didn’t have time to think? What was that like for you?
Sara:
No, I mean, it was very strategic. We took a lot of time to think and really process. Number one, starting a business in a pandemic is questionable. Number two, all of the factors that I had never been through as a business owner before, just setting up legal entities and getting, operations agreements and employment agreements and all of these things that I had no idea were under the hood of actually managing and running a, an operating company. I learned a lot. We rolled up our sleeves, we put in a lot of, sweat equity and really launching in the middle of, what was very negative news all around us. That was a great opportunity, not only to learn, but I feel like even backing up prior to that, I was poised and positioned and I would even say in a really good mindset to be able to lead. I’ve always loved people and I naturally fall on the, I would say more of the client project management, business development side of things. I love expanding my network. Pretty easy people person. That part of the business was never scary to me. What was more challenging for me was crafting the team that we needed as a startup to be able to hit the ground running because we had a pipeline. We had clients and we had a pipeline that was growing. The ability and the mentors that I had surround me to know at what point and how fast do we staff up in preparation for what’s to come? How quickly is our, close of contracts that are out? What is that process? What is that sales lifespan and how do we prepare for what’s to come? It’s changed every year. I’ve grown some. I’ve learned something new every year, but I would say the spirit that was in me, when we started the company is still very much alive and well today. It’s just evolved and changed.
Russel:
That certainly comes through. I can imagine that because I, tell me if I’m wrong, just because of the nature of the parent company that you were morphing out of that, getting clients really wasn’t your challenge. How do you handle the work? As you said, leading to all things team, any specific nuggets or advice that you know today that you’d go back and slip under the table to Sara when she was going about this process? When you just talk about some of those challenges and building up your team?
Sara:
That’s a great question. I would probably lean on more people. I feel like we bootstrapped a lot of, starting and that’s, quite honestly, my personality. It’s, my business partner, Josh, it’s his personality. That was very easy for us to literally, eat, sleep, think Solinity Marketing. Still today, I mean, I have trouble. I hear people say, is there a work life balance? How are you helping with, the mental side, and relaxing and stepping away? I’m just so ingrained and I love everything that we do and I absolutely adore the team that we have crafted together. That’s probably what I would go back and say. It doesn’t have to be 100 percent 24/7. I think that’s natural for business owners and for people that are totally invested, but I would say maybe pump the brakes a little bit and enjoy some of the, celebrations that happened along the way.
Russel:
Pump the breaks. Take time to celebrate. I think that’s very common when I hear it. Seems like that’s the curse of the ambitious person is, yep. I did that. Onto the next thing. But how, how important that really is to take the time to, to, yeah, to celebrate your wins, not only for yourself, but for your team that participated in that, is important as well. Very good insight there. I mean, COVID had its own level of just burnout and all the things starting the business and you shared just gotta to be involved, 24/7. Did you get to a place where you could say like, hey, I think I was burnt out? Was there any like self care tactics that you learned that, that kept you from that during that time period?
Sara:
For me, a lot of it is balance of the things that I enjoy. I love sports. I’ve mentioned that a time or two on this call. Physical fitness is super important for me. Almost my time away, my time to reflect and think and listen to podcasts. Oftentimes it’s on the treadmill or only elliptical that I’m, listening and I’m learning. That’s my education time to, to expand outside of my world that’s here in the office. It’s a fitness for sure and having some sort of exercise and something that I can give away. The other thing, is we have a give back. I’m totally invested in a nonprofit that’s called Pedal for Alzheimer’s. I’m passionate about cycling. I have become passionate about,, the need, the desperate need for research and education and support of those impacted by Alzheimer’s. That’s something that’s grown not only from this industry, but just with the impact that we’ve had through that organization. That’s been great. While it is a part of the service that we provide, that’s also one of my outlets. That’s a group of ambassadors that wants to ride bikes on the weekend or plan an event and, go cross country to do some crazy epic cycling event. I would say outlet for that and then for me, it’s reading. I’m a big consumer of books and magazines and things like that. I still absolutely have hard copy books, and so I’ve never adopted the Kindle life, but it’s, those are big things for me.
Russel:
Wow. It’s like I got 20 more questions from the answer there. One of the things that, I think is really important and I, I do tend to stress this to a lot of folks is that sense of purpose. Having a higher calling than just making money. Once we get past the survival game, that seems like that becomes even more important. That’s very natural, a natural purpose to the space and industry you’re playing in. In what ways have you found, the impact, not just for your own personal journey but the team itself and just getting everyone in line with the cause and some of the purpose aspects of the business?
Sara:
I hear a lot of people say it’s all about the culture of your team. How do you develop this culture? What’s the culture, culture? It is something that we have as a unit and as a leadership team have developed some really specific tools, processes and practices. Part of that really outlines a lot of what we do on the client side of the business. We market that we are custom. We’re a boutique agency. We’re going to craft proposals based on an alignment call and a discovery call and getting to the bottom and the baseline of what your organization needs. I feel like it’s very simultaneous to how we build the team. For me, we’re still small enough and growing that I, I have conversations with our team members. I’m a part of some phase of the interview process. I’m a part of the onboarding process. Those are really special times now that I know won’t always be there but I think that has built a very solid foundation. I hope that you can ask anybody in our organization, what is it like to work at Solinity Marketing? And hopefully they’re going to say it’s more than, just a paycheck and logging in and logging out and things like that. We have a tagline, that’s make a difference. That really bleeds into the nonprofit organization. It bleeds into the work that we produce and we craft and we present, and then also with each other. We have adopted some crazy competitions like a half marathon together or a relay race or a cycling adventure. Spartan and things like that. We try to do things that do make a difference, but also allow our team member and culture to feel like it’s bigger than just a job.
Russel:
I feel like I’d be really fit if I worked at your company.
Sara:
I will say we have two stairwells that come up to our office on the main street of downtown. No elevator so you’re really out of luck if you can’t make the step. It’s our Solinity wellness plan, if you will.
Russel:
Well, if you ever need an intern, I could always use a little more fitness in my life. Just let me know and I’ll, I’ll, I’ll sign up for an internship. I love what you said there in terms of, how important I think it is in in terms of just the founder and owner to take part in that process, even when the business does scale. That seems like something that could be passed on that might even be more important. I honestly would be a bigger advocate of find a way to outsource sales, not that’s not a big challenge, but stay really close. Even at giant company level, you see that so often of where the business starts to fade away from its initial purpose and mission when the founder leaves and just how important they are in that process of nurturing and spreading, that passion and purpose, which sounds like it’s, been very evident in your case. I don’t know if you have anything to add to that, but that was just kind of what stood out to me when you were sharing that.
Sara:
I appreciate that. The only thing that I would add to that is, you know, tools and processes that we have tried to implement and invested in, I have to be the spearhead of that. That’s the approach that we take in. There’s ideas that come to the table during standup meetings or team meetings and client meetings. But if we aren’t aligned on the use case and the purpose, then what good is it? And so sometimes I have to, you know, fight back tears or, uh, or grit and grind there to adopt some processes and systems and softwares and things like that, but ultimately it’s, for the best of the company. I’m willing to roll up my sleeves and continue doing that.
Russel:
I love that. And you said you’re an avid reader. I’m an avid reader myself. Love reading. Although I did scribe to the Kindle, but I also go and purchase a hard copy of even books I read on the Kindle just because I love a physical book so much. I don’t believe there’s a best book in the world in any case, but what’s your favorite book that you feel like has been helpful to yourself as an owner and in your entrepreneurial journey?
Sara:
Couple come to mind. A mentor years ago told me about the book Giftology. It’s a very easy read. It’s all about leveraging gifts in the business development and sales process. If anyone has not read the book Giftology, I highly recommend that. It’s very eyeopening on, things that probably we’ve all received. It’s better than the expo and the best and most memorable gifts that you can use to either help close the deal or retain a deal and retain a client. Giftology is an awesome one. Probably the book that I have on repeat every year or so, I’d say is, Leaders Eat Last by Simon Sinek, a great author. Inside it’s encouraging, its motivation. It’s eyeopening, it’s challenging. That’s certainly one that I have on repeat.
Russel:
I love Simon Sinek in general, as a lot of people would ascribe to. I was completely inspired by the Infinite Game. Leader’s Eat Last was great. I don’t know if you’ve read the Infinite Game, but if I were to write a book on similar type subject matter, Simon Sinek already wrote it for me because I think, the Infinite Game pretty much nails, nails it from my perspective. Have you read that?
Sara:
I have a, yes, every leader should read that whole series of books from Simon Sinek.
Russel:
They should. Maybe that’s how I’ll start solving, big business challenges where I’m going to start mailing books. Maybe that’s too much to ask. I’m going to mail snippets to, big business leaders. You’ve said you’ve grown a lot. you’ve got a good, arm of probably supplying leads and very tied into your industry. Sounds like there’s a lot of success on the horizon. When you look at the big long term picture, what does that look like for you and the agency?
Sara:
At the, the most foundational part of our business, we want to continue producing great work. On time, efficiently. Being joyful to work with and easy to work with. I think a combo of that is, is pretty difficult to have on a continuous factor. But that’s how we’ve grown from a referral based, uh, company, and that’s how most of our leads have come in. We have not done a whole lot of outbound marketing for ourselves as Solinity Marketing. I think it’s proving to, to ring true. That’s for sure what we want to keep doing is, you know, produce great work and be fun to work with. As far as business goals, I mean, I want growth. We want growth on the team member side. We want to provide opportunities for people to enter the marketing world. We, you know, have partners with a couple of different colleges and programs that are around. The University of Tennessee and other small colleges that are around, so providing opportunities for people to invest in the industry of marketing. And hopefully of senior living because it’s an awesome industry and we love that. Growth of team and then growth of clients. We have big goals on revenue and people that we can provide services for. It’s continuing down that path. It’s, equipping the team with tools and processes that we have now in order to recruit team, retain team and same on the client side. We have big ambitions for making a splash in the industry and ultimately changing the perception of the industry and helping people from outside the industry know about senior living and then hopefully fall in love with it like we have. We believe that we can do that through crafting and telling the love stories of the industry and using that in a really positive manner to help not only our clients, but those who are looking for senior living. It’s pretty circular, but we love it.
Russel:
Everyone loves a good love story. My wife always complains are just not enough rom coms out there. If Hollywood’s not going to do it, it sounds like Sara will. Thank you for, for putting that out in the world. Last question for you, Sara, is are entrepreneurs born or are they made?
Sara:
I think they’re born. Do you want my why?
Russel:
Oh, I love, hold on. I love a good born answer. Give it to me.
Sara:
Okay, my why is I think there’s something that is in the heart and soul of a person that can’t be taught. I think, there are things that can be massaged and grown and evolved and things like that. But I think there’s some crazy ambition and there’s some wild fire that entrepreneurs have that’s just in them when they’re born.
Russel:
You might have the crazy part, right for sure. But like I said, love a good born answer. Thank you for sharing that. If people wanna know more about Solinity Marketing, where can they go?
Sara:
Absolutely. Find us online. It’s easy. It’s SolinityMarketing. com. I did mean to tell you this if you have 10 seconds here. The name Solinity is actually a combination. It’s a made up word of two words. The Italian word for sol, which is the sun, so bright, and then unity, which is bringing people together. Bright and unity is the combo word that makes Solinity, and Marketing, as you know. But easy to find it’s s o l i n i t y dot com. That’s where we can be found. Obviously on all the social media platforms, Youtube, Tiktok all the places, the pros are going.
Russel:
I should have asked that question and what an awesome name. I didn’t know it was a made up word. I was like, it did sound very sunny, as a word. It’s bright and cheerful for sure. Thank you for sharing all that. It’s been an absolute pleasure talking to you and hearing your story. Love your passion, love your purpose. Love what you’re trying to achieve as a business. Can’t wait to see your continued and future success. Thank you so much for taking the time to be on the show today.
Sara:
Awesome, Russel. Thanks so much. It’s great to talk to you. You’re a great host and I’m privileged to be on the show.
We hope you’ve enjoyed this episode of An Agency Story podcast where we share real stories of marketing agency owners from around the world. Are you interested in being a guest on the show? Send an email to podcast@performancefaction.com. An Agency Story is brought to you by Performance Faction. Performance Faction offers services to help agency owners grow their business to 5 million dollars and more in revenue. To learn more, visit performancefaction.com.
Sara:
Obviously we’re moving everything to digital. That’s apps, that’s, tools, that’s softwares, things like that. I, however, love a notebook. I’m a notepad, sticky pad kind of person. I need a checklist that I can mark off. I remember vividly, one of our operations leaders said, you’re president of a digital agency. You have to do away with this notebook and move everything to our project management system. Like, okay, I will duplicate that. I will duplicate it, I will put it in our system just to make everyone proud and also have my notebook. We created a, I’ll say kind of a proprietary, if you will. It’s probably on Google, but instead of using FYI, we have all caps J O D. That stands for just over documenting. Instead of an FYI to Russel that I had a conversation with you two days ago in prep, here was the summary, we put a little JOD message. And all of that is done digitally now thanks to our operations team and everyone helping pull me into the digital space since obviously that’s where we were headed.
Russel:
J O D. Look, I thought I heard every acronym in the world, but now I got a new one to use out there. That’s very funny. Man, I love, you can, I’ve tried a thousand different things and it’s like, I’ve, I’ve just gotten it. I might convert stuff in here like you’re saying to digital, but I love knowing that the source of truth of any thoughts I have are here. I don’t have to go, try to remember, scramble it up or whatever like that. I’m with you on this one, Sara. I got your back if you need a testimonial,
Sara:
Yep. I’m staying. Look at here. Pencil even. Just a little old-fashioned notebook.
