Company: Fare•well
Owners: Kevin Watkins
Year Started: 2016
Employees: 1 – 10
What if you had to make a life-altering decision at the most uncertain time in modern history? That’s exactly the crossroads Kevin Watkins found himself at in early 2020, standing at the edge of leaving his job, with a baby on the way, and a world that was about to shut down.
In this episode of An Agency Story, we dive deep into the world of Farewell, Kevin’s agency that specializes in websites for community-driven organizations. But this isn’t just a story about websites, it’s about risk, resilience, and reinvention.
From side hustle to survival mode we cover how Kevin spent four years building his business before making the leap, and why his methodical, system-first approach became the foundation of Farewell’s success.
The breaking point vs. the tipping point. A powerful concept that every entrepreneur needs to hear. When Kevin reached a critical juncture, he had to decide: retreat to safety or push forward into the unknown? His decision changed everything.
We also dive into the art of the pivot. Why Farewell doesn’t define itself by tools like WordPress or Webflow, but instead stays ahead by embracing constant evolution. Kevin shares how this philosophy keeps his agency agile in an industry that shifts daily.
From managing employees to creating opportunities for others, Kevin talks about the emotional and strategic shifts required to move from solo freelancer to agency leader.
In a fascinating take, Kevin suggests that traditional websites may not even exist in five years and he’s already preparing for what’s next.
Kevin’s story isn’t just about building a business, it’s about playing the long game, making tough calls, and creating something bigger than yourself. Is your business at a breaking point or a tipping point? Listen in and find out.
Enjoy the story.
You can listen to this episode of An Agency Story on your favorite podcast app:
Listen to other episodes like this one…
- Transition – Tagline Media with guest Jonathon Shepley
- Embrace – Coconspirator with guest Shane Needham
- Build – Solid Digital with guest Jesse McCabe
Show Transcript
Welcome to An Agency Story podcast where we share real stories of marketing agency owners from around the world. From the excitement of starting up the first big sale, passion, doubt, fear, freedom, and the emotional rollercoaster of growth, hear it all on An Agency Story podcast. An Agency Story podcast is hosted by Russel Dubree, successful agency owner with an eight figure exit turned business coach. Enjoy the next agency story.
Russel:
Welcome to An Agency Story podcast, I’m your host Russel. In this episode, Kevin Watkins of Farewell shares his journey from long-term side hustle to full-time agency owner, right as the world was shutting down in 2020. Faced with a make or break decision. He chose to push forward building a fail forward agency that helps community driven organizations. Kevin reveals how he balances innovation, leadership and the ever-changing digital landscape all the while preparing for a future where websites might not even exist. What a world. Tune in for a story of resilience strategy and bold pivots in the face of uncertainty. Enjoy the story. Welcome to the show today, everyone. I have Kevin Watkins with Farewell with us here today. Thank you so much for being on the show today, Kevin.
Kevin:
Thanks for having me. Appreciate it, Russel.
Russel:
Excited to have you, but, uh, let’s get right to it. Tell me what Farewell does and who do you do it for?
Kevin:
Farewell is a website agency that provides a website build and website supports to community focused organizations. Our target audience is a lot of, uh, what we called earned revenue nonprofits or nonprofits that don’t depend on donations to run. A lot of memberships, chambers, associations, organizations, things like that.
Russel:
That’s an interesting distinction of a nonprofit. I’m not quite sure I’ve ever come across that before.
Kevin:
To be honest, I think I learned that phrase about a week and a half ago. I’ve been throwing it, throwing it around a bit more. But, uh, yeah, it’s a good way to kind of describe those, those nonprofits that have a revenue stream, a little more reliable revenue stream. Although we do like to help, um, donation based nonprofits as well.
Russel:
You’re doing a good job spreading that word to more parts of the universe, if you will. Glad we got to air that out on the show here. I’m going to find out a lot more about what that looks like, but before we get there, I want to hear about the hopes and dreams and what young Kevin thought he was going to do when he grew up.
Kevin:
When I was younger, uh, it was right, right around the time when video recorders came out. Me and my friends made a lot of like stupid, uh, videos back in the day. That’s something I really enjoyed. I thought I wanted to go into journalism. That’s what I initially went to college for, but took a, I think it was a Photoshop class, uh, and quickly changed directions. I realized I didn’t like writing. I just like the, the tool part of it. I switched to more of a graphic design degree or they called it digital arts or multimedia design. It changed names while I was there. I just started learning different tools. A lot of tools are absolutely obsolete now. Creating Flash websites and I had a class doing DVD menu design. I remember those crazy menus from like Harry Potter and stuff and things would move around.
Russel:
Oh man. That really does bring back, people are really missing out today, not having that whole DVD menu experience.
Kevin:
I know right? Yeah. It was something else. That’s kind of what got me started and, um, got me used to learning new tools and I’ve kind of carried that forward in my, my career path.
Russel:
When you were sharing that, of like making, you said, I imagine that had to be awesome videos you’re making when you’re young. Cause if you’ve ever seen like the M Night Shyamalan videos or Steven Spielberg, even like with the videos they were making when they were kids. Those were pretty inspiring little things that obviously we know what they went on to be. I bet there’s some good gold in the Kevin archives of video.
Kevin:
I probably wouldn’t put my name in there with those guys. It was definitely during the, uh, you know, the Jackass days. They might’ve, might’ve been a little more immature, but I’m sure there was some, some good stories behind our, our videos.
Russel:
All right. Precursor, uh, in inspiration for Jackass. What was going on in your career that got you to the point of starting your agency?
Kevin:
It was definitely a path, uh, after college. I graduated in 2008 with a art degree, uh, during great recession, um, which wasn’t, uh, the easiest job market to go into. Definitely had to pivot from there. Ended up working at, uh, a pizza shop and sandwich shop for a few years, like a lot of other people, um, with degrees, uh, during that time. But I kept learning things on the side and eventually found my footing at a, an e-commerce, uh, website spot in Portland. Helped them project manage the website. That got me introduced to kind of the backend of things. Went on to a video production company when I moved towns, um, did their website a few times. It just seemed to be all the jobs I had, I was always drawn towards the, the website and how things functioned online with the businesses. At the video production gig, I started getting clients and work, just doing it nights and weekends. I ended up doing that for, I think about four years of just a side hustle, if you will. Eventually learned how to grow our monthly recurring revenue or MRR, and that gave me a nice base to kind of make the jump into. Going full time on my own. I went to my boss at the video production company. It was January of 2020. I said, I’m going to leave, but I’ve been here for a long time. Let’s do three months, 20 hours here and then I’ll do the rest of my time, uh, kind of building my book it business, and then I can help train the next person. January 2020, I told my boss on April 1st, 2020, I am going to, uh, quit my job, and we all know what happened in April of 2020. I went through with it, uh, pregnant wife, uh, quit my job and started my own business or started doing it full time. Luckily it worked out. Definitely scary, but I think the, that time definitely brought about the importance of having a strong online presence. It might’ve accelerated that field a bit. You can still see that acceleration today, just how fast things are moving in AI and online. I think it kind of all spurred from that, that need for, uh, people to have an online presence and be able to reach people, um, in a way they weren’t able to before. Russel: I want to go back to that. Four years is not a short amount of time to, to have a side hustle. Just kind of go back to your thought process. Were you just looking for some weekend money, you know, or, or was it more about family support or were you on a path to say someday I want to turn this into something bigger, um, or more sustainable, or let’s just say, stop working for the man? Kevin: At first it definitely was a, just a way to make some, some extra income on the side. The pay at the, in the creative industry wasn’t very good at that time. Everybody kind of wanted a creative job. Labor is cheap, just picking up a few extra dollars as we were, you know, got married like a year into it. Eventually wanted to have kids and start a family too. I was looking for that financial support. Pretty quickly, I think I realized it was something. I was like, oh, this is, this is pretty fun. I could do this. I was looking at the company I was at and I was helping a lot with operations and hiring, and I was kind of gaining those skills along the way. I think I knew I wanted it to turn into something. I’d read The E-Myth R evisited, uh, pretty early on and wanted to kind of create that systematized approach to, uh, creative business, making a repeatable process. Definitely went at it with the systems, systems focus, um, on how to expand it. Eventually I got it to the point where I could take it full time. It’s been trying to grow that ever, ever since and it’s been a, it’s been a ride.
Russel:
I can see where that could really help out the gate of, of saying, you know, not, not jumping into it and then, oh crap, I’ve got to figure out, how to systematize this or whatever, but probably even maybe just having the length of a side hustle and not just wanting to spend all your waking hours working that it forced you into that realm.
Kevin:
Very early on, um, yeah, I knew I, I didn’t want to just be slinging WordPress sites for the rest of my life. There’s gotta be, um, a bigger picture, uh, because services, you know, you’re trading time for money. If you really want to grow something, you need to create a process that is repeatable, that allows you to step away from the day to day operations of the business. To be clear, there’s plenty of people who make a very good living just doing their craft and freelancing and doing that sort of work. I knew I wanted to grow something beyond myself. I wanted to create an asset for my family’s future that I could eventually sell. Was very intentional, um, naming the business, nothing to do with my name. It wasn’t like Watkins Media or, uh, Kevinscoolwebsites.com. It was very intentional that I made it something where it could stand on its own, so if the time ever came that I wanted to, uh, walk away, you know, ideally maybe getting something out of the situation, um, that I could, and it could stand by itself without, without me. Today it is, I’m still very involved, but not in the day to day client work.
Russel:
Two pictures are starting to be painted into getting kind of understand your personality. Methodical and very kind of long term thinking and maybe even somewhat risk averse, what I might be detecting. Even just how you, once you decided, you gave yourself a long runway to even move away from the job, or maybe that was all out of kindness to your former employer as well. All things pandemic, having a kid. Imagine that just had to feel like a lot of pressure coming down to you all at once. How did you look at that? How did you navigate that part of it?
Kevin:
Starting a family during the pandemic while also starting a business, um, I wouldn’t recommend it to anyone.
Russel:
Not on the top, top things to do this weekend for most people.
Kevin:
Maybe one at a time, right? We got through it obviously. A lot of strategic thinking, but I think that’s kind of what helped me push through, right? There’s always been some bigger purpose, uh, a light at the end of the tunnel where I’m not creating websites at 2 a.m. for a deadline. I’m building towards something that’s, that’s bigger than me. That can run without me. That’s the, the end goal. Also something that creates jobs for others. Having an agency that helps other people grow is a really important part of the business too. Creating leaders and being able to step away from my leadership position and empower others to step into it. That’s been happening a lot in the last year or two. It’s been really, really fun to see. It’s a big part of the plan, right? I can’t step away if I don’t trust somebody else to oversee the operations. I’ve got a few people who I trust a lot.
Russel:
it’s funny, you say that. I’m on this, this topic kick lately. However, you want to look at it with, with a lot of folks, um, that maybe are more feeling like they’re stuck place or, they’re asking themselves what next, but how important having a sense of purpose, a longterm view of what we’re trying to create here and making sure again, alongside that, that it’s working for what we want it to be for us. We don’t need to do all this for, just a high paying job or in some cases, maybe a low paying job, it’s not worth it. We have to make it matter for something. Going back to what we were talking about with, the pandemic, having a kid, family was, was it just that sense of purpose in that long term vision or what else did you do to keep yourself sane?
Kevin:
My wife kept me sane. She’s been my sounding board for, for many years. Having that support is absolutely, like I could not have done it without having, uh, somebody like her by my side, helping me, uh, along the way. It definitely hasn’t been easy, uh, you know, for her either. She’s got a full time job. She’s a high school teacher and, you know, I’ve got a employees and things to manage. It hasn’t always been easy, but we, we’ve had each other and, we’re both, both on board, uh, for the vision. That’s probably been the biggest thing. Having that strategic plan for the future has been really big as well.
Russel:
All right. We’re writing your business book as we go through this episode. Step one is have a purpose and or strategy, or maybe purpose, step one, strategy, step two. Number three, have a support system, a meaningful support system and making sure you have that. I’m taking notes here.
Kevin:
I will say like, it’s not been all roses the whole time, but there was, do need to take, uh, or at least I did, uh, take a step back every now and then. You get caught up in the day to day of the business, and it’s good to just take a step back and make sure you’re building what you want to build. Cause you could just keep, keep going and find yourself in a spot where you don’t want to be anymore. There was definitely a time when I was building a business where it was part of like a, a local mastermind group to like talk things out with other business owners. I remember saying like, it’s either, I’m at either a breaking point or at a tipping point. If I’m at a breaking point, I need to scale back and I can just go get probably a good job with my experience. Or I need to lean in and use this as a tipping point to what’s going to be in the future. Defining that kind of moment and taking a step back and, you know, like, okay, I don’t think this is a breaking point. I think this could be, uh, the tipping point to, something good. But I had to make that decision, uh, in the middle of it. A lot of talks with my wife, um, over the years too, to make sure we’re still on track. Even this year, like, you know, we’re going into the next year. We just did our two day planning session. The big thing I asked my leadership team is like, what do we, what do we want Farewell to be in 2025. Let’s take the holidays, take a step back and if we need to let go of some clients or let go of some services, let’s make that adjustment right now before going into the new year. We’re definitely, definitely planning for the future right now. With any digital agency, like, what’s working today and what our company looks like today is definitely going to change on a week to week, honestly, day to day basis with the movement of tools. Taking that time to step back and make sure you’re building something with purpose instead of something because you have to.
Russel:
Otherwise you end up with a Homer Simpson car. I think we’re on a similar timeframe. Do you know the reference, the Homer Simpson car?
Kevin:
Not off the top of my head. I definitely grew up watching Simpsons, so I’m sure I’d recognize it.
Russel:
Okay. For folks that this does conjure up a memory, basically that he, he met like his long lost brother. I want to say it was like, Danny DeVito was the voice for the character that came in. It was like his brother and he was rich and I think he had like a car manufacturing. He basically let Homer design a car and, um, it was like you would expect a Homer car. It just had a billion bells and whistles and features and elements that all sound good, right? In a moment per se, but when it came out into a finished product as a car, it was a big fail and I think it ruined his brother. Whatever. We can’t just add all these things that sound cool by themselves, but how do they fit into the big picture? Is it ultimately trying to achieve? Don’t build a Homer Simpson car.
Kevin:
Oh yeah. I was going to say, I definitely catch myself chasing shiny objects a lot and yeah, kind of adding those bells and whistles. And then, yeah, taking a step back and maybe realizing I’ve gone down a path a little too far that’s not really serving the end goal of our company or our clients.
Russel:
Clearly the key part, what I’m hearing, listening here is, is taking the time to step back and say, okay, what did we add? What do we need to cut? The world and this business and business period is complicated enough. We just continue to whittle away to make things simple and refined, which it sounds like that’s been an important part of your path. I wanna go back to something that’s very interesting,’cause I don’t think I’ve quite heard it in terms, at least from a comparison, contrast perspective, this breaking point, um, or a tipping point. Tell me more about how you actually came to that decision or decided which one you were effectively on.
Kevin:
I had a accountability group, you know, that local group of businesses. We’ve got a meeting every month and, you know, my, my homework was to go home and talk with my wife, um, and make sure this is the path we want to go down. We’re already going towards that path, but the farther you go, the harder, harder it is to find your way back. It was very, very intentional, like, having that, that group of peers to kind of talk me through that. I think that’s been super helpful as well. Just being part of these, um, outside groups or I think people call them masterminds or whatever it is, but having some outside perspective outside of your family too. That’s the most important perspective, but having somebody who’s a little more, a little less bias, and other business owners or, or web agency owners, there’s a million peer to peer groups, and those people are gonna, gonna tell you things you might not hear, uh, when you say it. Just having that, and having that homework, and going home and talking. Having somebody to answer that question to, right? It wasn’t just in my head. I was talking with them. I was like, okay, hold me accountable. I’m going to make this decision in the next month, um, whether I want to scale back, um, or keep growing the agency. Do I want to deal with people and employees? I enjoy what I do. I still design and develop a lot. I had a big decision. Do I like that more? Do I like the growing the business, um, and supporting my employees and our clients and kind of doing more high level stuff? I think at the end of the day, like I’ve always wanted to, I’ve always had the entrepreneurial spirit. I’ve finally found a way to kind of lean into that and I didn’t want to let that go. Sure, if I took the other route probably would have a lot more sleep and a lot less stress. But it’s really rewarding to watch my team grow and watch our clients thrive. That’s something you probably wouldn’t get, I wouldn’t get, result or, um, motivation from just having a job. But I do not blame anyone and I would actually encourage anyone to go that other route, run, run far, far away. It’s a lot, a lot of highs, a lot of lows. Not for everyone and I’m sure, yeah, I’ve made a ton of mistakes along the way, but finding ways to make those learning moments have kept me going.
Russel:
No shame, right? To me, a lot of times it’s really an act of courage for someone to ask themselves certain questions. Might not love the answers and what that means, but if we line that back up to what our overall goals and how is this fulfilling those then, um, yeah, it takes a lot of courage to say, maybe this isn’t for me, which I love that you got to. Cause this isn’t just about, you know, it’s facing something like this, just getting advice, but more importantly, the questions are either someone else is asking us or we’re asking of ourselves and the answers to those, I feel like are always going to be more meaningful than someone saying, well, you should go one way or another. We can do a lot of things if we’re at, if we’re being asked the right questions. Clearly you’re a guy that looks ahead and just kind of thinking about the future, what does the future hold? Before we even find out what that means for your business, you made a pretty big transition recently, from a, call it a service perspective or tool, however you want to look at that. How did you come to that? How are you thinking about that? Tell us all about that.
Kevin:
I think if you talk to anybody on my team, there’s a, just a running joke that I like to change things, uh, weekly, if not daily, as new tools and things come out. One of the biggest switches we made, pretty much right when I started the business, cause I was building in WordPress for a long time and was never quite satisfied with, you know, how, how it was for my clients, like with the plugins and themes, things broke. We created a whole monthly service based around WordPress breaking. That was my MRR plan. People need support for WordPress because it breaks. But I was looking at that as not, not a thing to, I wanted to make money off of necessarily. It’s just something we had to do. I started looking at other platforms. Went to Squarespace. Took a course in that for, for a minute and I was just like, well, I’m a designer, like I can’t get it to do the things I want it to do, so I was just writing like code to customize these Squarespace sites. I wanted something a bit more flexible. Both WordPress and Squarespace and Wix and all those have their, have their spots and have their market for sure. But as somebody who wanted a lot of control over the design, while giving a good client experience. We ended up switching to Webflow after a lot of research in 2020. That financially was a bad decision because we are still paying for our WordPress hosting. For the clients that we had managed four years ago, we’re still paying for our WordPress plugins. Financially it wasn’t a great move at the time, but I think it was the, the right move for our clients. Our clients have smaller marketing teams and they don’t want to spend the time updating things. We’re building Webflow, it’s just better for our clients right now and I always say if something comes along that is better than Webflow, we will bite the bullet uh, keep paying for all our Webflow tools and subscriptions and uh, move to the next thing but as of now, I haven’t found anything that is better.
Russel:
I’m absolutely a big believer, in the last however many years, technology is moving by the day, what, the tool that was good yesterday is not the tool that’s good today, especially when we’re talking about AI, um, and even WordPress is, might seem like it’s on the tail end of it’s, effectiveness in the marketplace and not to mention the old WP engine thing. How do you balance that notion of, yes, we need to try different things, we need to experiment, we need to be asking ourselves these questions of what works best for what we’re trying to do? It sounds like you’re doing, with doing that too much? Is that a question you concern yourself with? Or you’re just saying, look, I’m all in this test, mesh measure and what is exciting for the day is we’re going to, we’re going to go down this path?
Kevin:
One of our core values is to fail forward. Cliche and probably on a million, on cat posters everywhere.
Russel:
I got that tattoo on my forearm right here. No, I’m just kidding.
Kevin:
Right? Very common but like, we, we definitely live it here. I encourage my teammates to try new things like, do courses, watch YouTube at work. When I see them watching YouTube videos of different things, like it makes me happy. I like for them to get distracted, go down rabbit holes, ideally around things we do.
Russel:
Hold on, real quick. Just real quick. So sorry. We just had an owner say I like for my team to get distracted. I never heard that before, but, but continue on. I just wanted to want to bring that out.
Kevin:
When you have a, we have an idea or an itch, like, research it. Look at it. Will this new tool help our clients? And if you’re coming at it through the lens of, um, will this help our clients? Will it help us serve our clients? I don’t think there’s really any, um, backlash to it. I will say we will always test things on ourself first. That’s been a big thing. If we’re rolling out a new tool or SEO strategy or, yeah, whatever, whatever the million things are. We’re doing some, um, heat mapping and AB testing and personalizations coming around the corner, like we’re going to test that on our website before we test it on our clients websites. That’s been really helpful. Gives us that barrier. I don’t want to mess up our site, but, you know, that we’re willing to try, um, is, is more important than not trying. I’d rather people learn from their failures, uh, and try it than to not try it at all. The world’s moving too fast. If you’re attached to one tool or, um, one way of doing things, I think you’re going to find yourself left behind pretty quickly.
Russel:
Ain’t that the truth? RIP Kodak. I feel like that’s always the quintessential example of not to say that hasn’t been plenty of businesses, but when we think of technology, that, um, that lost their foothold simply to do from a technology transition. Oh man, there’s so many rabbit holes I want to go down, but apparently these episodes can’t last forever. I’ll limit myself here. In line with that though, it’s a good segue of just how you’re looking at the future. What is that big picture that you’re ultimately trying to create?
Kevin:
We just went through a rebrand this last year and a half or so. Sat down and came up with our core values and our mission. Our mission, our internal mission, uh, does not include the word websites, very intentionally. I’m not sure what websites are going to look like in five years. While we’re a website agency technically now. That’s what we want to rank for at least because people are still searching for it, but we’re very aware that websites might not be a thing in a few years or what they look like might look completely different. Having a strong foundation that you can pivot tools or services and not tying ourselves to one tool or service. Yes, we’re a Webflow partner and a Webflow agency, but people don’t come to us because of that. A lot of agencies are Webflow specific, but that just happens to be the tool we’re using now. Having that foundation to where you can pivot quickly and having that team mindset where the buy in is there to, you know, leave something that’s not working, um, and be able to cut your losses, uh, on, on things, that’s how we want to grow our business. While we’re doing SEO and web design, those are things we say like what that might look like, um, we’re ready to, to pivot at really any moment. As long as we have a strong foundation of client success first, um, and you know, work life balance for our team, then we could kind of pivot to any tool or service.
Russel:
Alright. Don’t know what this website-less world looks like, but I know who to call when we get in that realm. Then you can tell me about the next iteration for five years beyond that. Clearly a futurist, uh, we’ll add that to your list of accolades here. Last question then for you, Kevin, are entrepreneurs born or are they made?
Kevin:
Made.
Russel:
With authority?
Kevin:
I started my business in late twenties, thirties. I wasn’t at the place to take those types of chances, nor did I have the experience at the time. While I wanted to be an entrepreneur, uh, the timing definitely wasn’t right when I was younger, I wasn’t responsible enough and, um, I needed to, uh, learn some life lessons. Over time, I think entrepreneurship is definitely something you can learn. You have to want to learn it and just saying I want to be an entrepreneur is not quite enough because I said that plenty. But then when I actually put in the work it started to happen.
Russel:
I love authority. I don’t care what the answer is, as long as it’s like made with some authority, then, then I’ll take it for there. But great perspective.
Kevin:
What’s the split on, uh, born or made?
Russel:
Most everyone’s combo and then probably number two is made and then a distant third is born. At some point I’m going to go back and I’m going to do like a true tally of everything. There’s some gold there. I’ll have to dig out here eventually. Great question. If people want to know more about Farewell, where can they go?
Kevin:
Our website is heyfarewell.com I’m on Twitter@FarewellKevin LinkedIn, uh, Kevin Watkins, uh, and then you search for Farewell on there as well. A few, few different places, but I’d say our website’s probably the easiest way to find us.
Russel:
Awesome. Thank you for taking the time to be on the show today to share the journey of your business, the past and the future, and in terms of how you’re looking at it. Being able to pivot, being nimble and how important that is. I really love that breaking point or tipping point question. I think there’s a lot of folks probably listening this that can go down that path to, to think about that for themselves, but all in all, just really appreciate you taking the time to share your story with us today.
Kevin:
Thanks for having me on. Really appreciate it and I look forward to staying in touch.
We hope you’ve enjoyed this episode of An Agency Story podcast where we share real stories of marketing agency owners from around the world. Are you interested in being a guest on the show? Send an email to podcast@performancefaction.com. An Agency Story is brought to you by Performance Faction. Performance Faction offers services to help agency owners grow their business to 5 million dollars and more in revenue. To learn more, visit performancefaction.com.
Kevin:
A few months ago, one of our interns, you know how all the softwares like, ask you for a G2 review, um, and give you a gift card in order to get that? Usually I send that on to my employees to, to do that and get the gift card or whatever, but, uh, a software that we use frequently, like we are definitely a, uh, see them as more of a partner than a tool. He was offered a gift certificate. He went on there and did the review. Something got mixed up, uh, in the process. This is the sweetest kid, by the way. I was shocked when I got this, but, um, yeah, the super sweet kid. Somebody from the company emailed and said, hey, your, one of your interns, uh, just threatened to give us a one star review if he doesn’t get his like 20 gift card. I was like, no way. We had to call him out and, um, he was mortified and pretty quickly realized, uh, that wasn’t okay. But the way, the way they phrased it, that our little intern threatened this large company, it was, uh, yeah, it was pretty funny.
Russel:
That is funny. You had this, this nice little process that you did where you’re giving people a chance to grab a gift card. I’m sure they’re thinking on the side, nobody reads these things. Certainly they do. Comes back around.
