Company: FutureNow Marketing
Owners: Taylor Hill
Year Started: 2012
Employees: 11 – 25
“An Agency Story” is a podcast that dives into the lives of agency owners, uncovering the unique journeys, challenges, and lessons that define their paths. In this episode, Taylor Hill of FutureNow Marketing joins the show to share a fascinating and inspiring story of reinvention, adaptability, and forward-thinking.
Taylor’s journey began in an unexpected place—the music industry—where he found early success as a songwriter. However, the disruption brought by MP3s forced a career pivot, leading Taylor to explore SEO and web development. This episode reveals how he co-founded a marketing agency, initially serving diverse clients, before carving out a niche in the chimney sweep industry—a move that skyrocketed his business after a pivotal presentation at a trade conference.
Taylor discusses how he and his team adapted to rapid growth and client demands, even recounting the challenges of navigating a tidal wave of new clients after securing 60 contracts in one event. The episode also delves into Taylor’s recent merger with another agency, a strategic move fueled by his forward-thinking approach and commitment to staying ahead of the curve, particularly in the emerging field of AI in marketing.
Listeners will hear Taylor’s take on navigating industry shifts, his passion for long-term planning, and why he believes that asking “what if” questions is essential for any entrepreneur. Tune in to learn from Taylor’s journey of resilience and growth, and explore the pivotal moments that shaped his agency into a future-focused powerhouse. Whether you’re an entrepreneur, marketer, or simply curious about how businesses adapt to change, this episode offers a wealth of insights and inspiration.
You can listen to this episode of An Agency Story on your favorite podcast app:
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Show Transcript
Welcome to An Agency Story podcast where we share real stories of marketing agency owners from around the world. From the excitement of starting up the first big sale, passion, doubt, fear, freedom, and the emotional rollercoaster of growth, hear it all on An Agency Story podcast. An Agency Story podcast is hosted by Russel Dubree, successful agency owner with an eight figure exit turned business coach. Enjoy the next agency story.
Russel:
Welcome to An Agency Story podcast. I’m your host Russel. In this episode, we’re joined by Taylor hill, co-founder a FutureNow Marketing, based in Nashville, Tennessee. Taylor shares his journey from a successful career as a songwriter to co-creating an agency specializing in the extremely unique niche market of chimney, sweeps and hearth businesses. Learn how a single trade show presentation secured 60 clients overnight, and how Taylor’s forward thinking mindset has driven strategic pivots, including a recent merger and an eye toward AI integration into marketing. Tune in discover the creative and strategic steps Taylor has taken to build a future ready agency that’s always one step ahead. Enjoy the story. Welcome to the show today, everyone. I have Taylor Hill with FutureNow Marketing with us here today. Thank you so much for being on the show today, Taylor.
Taylor:
I’m glad you asked me. I’m excited about it.
Russel:
I’m excited as well. If you don’t mind, start us off. What does FutureNow Marketing do and who do you do it for?
Taylor:
FutureNow Marketing is a, it’s just been in in existence for like four months because it’s two existing marketing companies. We merged, uh, in June, uh, 2024 and the reason that we merged is because of what’s coming down the pike in marketing and realized that AI is really, uh, starting to, I guess, just impose itself.
Russel:
That’s a good way to put it.
Taylor:
It is imposing itself in a lot of different ways. In marketing, I think is going to be some, some very big interruptions in marketing down the road. I think sooner than we understand. Our entire premise here is to keep serving those with all the SEO websites, you still have to have all that stuff, but also to go out and look at what’s in the future, uh, and really start honing in and helping small businesses, especially local businesses on what they really need in AI, what they really can use in AI, how they can use it. Those kinds of things and give them some of the tools to do that.
Russel:
All right. That sounds like a fascinating pivot and especially on the recent cusp of it. Certainly want to learn and talk more about that. But before, before we get to that part of your story, I’d love to go back and hear about young Taylor and, you know, go as far back as you want. What was he thinking he was going to do with his life and what were those early years like?
Taylor:
Actually, my original business partner, I now have three. I used to have just one. My original business partner and I came to Nashville, Tennessee as songwriters. and had some success. I’ve got some number one stuff. I had a number one earlier this year on the Americana chart that I wrote probably back in 1998, 99, somewhere around there. The songs are still out there. They’re still doing, doing stuff and I still make a little money on them every once in a while. But that’s what we came here for. The problem is when MP3 happened, it kind of killed the whole songwriter, you know, the way that songwriters made their living, if you will. We were like, okay, what do we do? I’ve got a background in accounting, so I went back and started doing mortgages and securities. I got my, uh, Securities 2026, which is, uh, a management of securities. The guy I wrote with, Carter, he went and started doing websites. Come along in the mortgage business, get guess what happened? Yeah, that happened. I’m like, now what do I do? I went out and started SEO. Really got into SEO and I was passing clients over to Carter. Carter was passing clients over to me and we got together in January of 2010. Perfect time, right? To just start a business when everything is in the toilet. But we got together and said, hey, let’s just get together and see what we can do. Between then, you know, we started out serving everybody. Anybody that, you know, fogged a mirror, we’d say, yes, we’ll build that website. Sure. We’ll do this. Just got really fortunate, uh, meeting a guy, uh, here in Nashville. That’s a really big chimney sweep. He happened to be president of the guild. The National Guild. Believe it or not, there is a National Chimney Sweep Guild.
Russel:
Very fascinating. I can’t honestly keep track now of how many musicians turned marketing agency owners I’ve run into at this point, but it sounds like you had a lot of success on the music front. If we wanted to hear a song that was written by you, what would be something we could tell folks out there to go listen to?
Taylor:
The most recent one is called Early Fall. The artist is Tisha McKenna.
Russel:
All right. Early fall by Tisha McKenna. There you go, folks. Go check that out.
Taylor:
There you go. You’ll see my soft side.
Russel:
You started an agency and kind of born out of necessity almost, and, and obviously picking up the skill. It sounds like just like a lot of agencies out there. When we’re starting a business or any business for that matter probably we’re, however we can make money, we’re going to find ways to do it in whatever we’re selling. From what I understand, you got to a very interesting positioning early on in your business. Tell us how that evolved and what was that industry?
Taylor:
We were doing what everybody else does. Anybody that would call you, you say yes. If you don’t say yes in the beginning, you’re crazy. You have to say yes to almost everything. But I was in a BNI group. There was a chimney sweep in that group, and I never thought about the chimney industry at all.
Russel:
I don’t think many people would.
Taylor:
Yeah. I met with him. He had met with the graphic designer and she had built him a website. I actually met with the graphic designer and tore the website apart SEO wise. She went back to him and said, I’m the wrong person. You need to work with them, so he met with me. At the time, it was$600 a month. I could do everything, build the website, the whole deal. You’re gonna be on a year contract, and after that it’s month to month. He’s been on a contract with us month to month now for, it was November, 2010. You could see almost 15 years. Today he has three locations and runs over 50 trucks, so he’s been highly successful. What helped us is we didn’t know it at the time, he was actually president of the National Guild. He came to us and said, hey, can you just come to the Guild in Branson, Missouri, it was 2012 by then, and just tell people what you do? We’re like, sure, we’ll do that. Here’s one of the things I learned. I wasn’t the first person that he had asked to come speak. There were three or four others that turned him down. We thought we were going to go in and maybe talk to 50 chimney sweeps. We went into about 250 chimney sweeps and all we did is tell them what we do. We actually told them how to do it. If you want to do this, this is where you go. This is what you do this, you know, we just laid it on out and we walked away with 60 clients.
Russel:
You went and spoke at one conference and walked away with 60 clients.
Taylor:
One conference, 60 clients.
Russel:
How did you even handle that? Was that just like a tsunami coming in of just for his work?
Taylor:
Oh, dude. You have no idea. We had a ragtag team. That’s just kind of the way it was. We had grown just enough to where we had one guy that helped with our websites and kind of a webmaster. We just hired our first writer before that I had written everything. We had a writer, we had one more designer. Before that Carter had written everything and we come up with 60 websites. We came home and we just started throwing people at it. We need this, we need that. We needed one of these. We needed one of those. We worked our tails off for a year and we had to push some of them back and we gave them really good deals, you know, to wait. It was just one of those deals that we just had to work our tails off and it was a good problem to have. We ended up with like 12 people on staff. By that time, Carter and I still, we were not taking a salary. We were just paying people to get everything done. We started taking a salary in 2014.
Russel:
Wow. That long, that much later.
Taylor:
Yeah, that much later. It was kind of crazy at the time. We were throwing everything we could at this business and just trying to make it happen.
Russel:
You could run into two camps of owners, especially when they’re not taking a salary. One is there’s just, doesn’t feel like there’s any room to, you know, feed themselves and do what they feel like they need to do with the business. It’s almost like pure have to, and the other camp, some, you could be more strategic with and just say, hey, every dollar that I don’t pay myself, I’m strategically investing back in the business, because I know there’s going to be return. Maybe there’s a medium in there somewhere as well, but where did you fall in that camp?
Taylor:
We fell in that camp, we were surviving. I’ll just tell you, we were on survival mode because I had almost gone into bankruptcy because of all the, when you’re in securities and mortgages and that’s what you do and that goes away overnight. I just took all my cash and I stashed my cash and I was living on cash basically. My business partner had some help from, from some people. We also got some help from our families. That helped too. Believe it or not, both of our stepfathers are the ones that helped us. Our stepfathers came in, one of them loaned the business some money, the other one bought a condo and let us rent that condo rent free. That’s the real thing. It takes everybody sometimes when you’re building something. It’s really interesting how that happened, that our stepfathers are the ones that, that actually came to the rescue a little bit and both of our mothers had married very well, by the way, on the second time around.
Russel:
I always love a good stepparent story. Sometimes you don’t quite catch a lot of those in the world. Very glad that worked out for you. Now you’re just as this tidal wave comes through and this huge amount of influx and you’re, alright, you’re positioned as the chimney sweep company. How many chimney sweep companies are in the US and how were you able to continue to grow and find more companies or was 60 all you needed to to run a good, smooth operating business?
Taylor:
We ended up with about 140. That’s kind of the, the max. And then we started realizing that there’s a sweet spot because there’s a lot of chimney guys that are just one truck wonders. Nothing against them. It’s just they don’t have the money to be able to put into the marketing to grow their business. We have people that kinda start with two to four trucks and that’s when we pick’em up, and really want to work with them and help them grow from there. We’ve got customers that we, you know, been with us 10 plus years that are really big now, uh, in the industry. We’re not the only marketing company, by the way, in the chimney industry, there’s three or four of them now. That’s another thing, but we still write for, you know, we still participate in the national guild and, you know, we stay, uh, connected to that. But what we’ve found is there’s only so many of them that really understand marketing and put money into marketing. We’ve almost kind of hit our limit of, of how many other people are there. The company that we merged with was really big in the hearth industry. Hearth and chimney go hand in hand. They had more hearth companies than chimney sweeps. We had more chimney sweeps than hearth company. We came together really with the intent of making sure that we solidify that industry, still work closely in that industry and do what needs to be done in that industry, but also be able to get big enough to come over here and really start working on the future, which we know is going to be AI. I’m telling you, if, if you listen to the people that are all pie in the sky, it’s going to help us more than anything else in the world. It’s going to be wonderful. If you listen to the people that are on the other end, it’s going to put us all out of business. We got to figure out, in this new world, where does a marketing company actually, where can we be? In this world where do we stand between our customer, especially our local customers. The enterprise beat guys, they got money. They got money all day long. We went to a national AI conference this last month and man, the enterprise people are, it’s amazing what they’re doing. But it’s starting to trickle down with open source. You don’t even have to have programming. You can get on ChatGPT and say, hey, you know, what is the program that will do blah, blah, blah, and it will, you know, give you all the code. It’s nuts what’s going on. We don’t know exactly what’s going to happen overall, but what we do know is it’s coming fast and furious. A lot of people, I mean, they’re out doing their, their jobs. They’re sweeping chimneys. They’re putting HVAC systems up. They’re doing what they, they were born to do, what they love to do and don’t know anything about what’s happening over here. That’s what we’re, we’re doing right now. It’s just kind of standing in that gap, trying to, it’s a translation. What’s all coming up over here and there’s all this stuff, but what do you really need? What is really going to move the needle for you? That’s really, really kind of where, where we are positioning ourselves.
Russel:
You packed a lot into a nugget there. I want to break this down a little bit. I just love how the pivot even just to say, hey we’ve kind of maxed out. We’ve identified a really great ideal client within a very specific industry, we’ve maxed out that demographic and what’s next. Just a slight pivot into just, what’s the next closest thing to a chimney is a hearth, and then you went out and, I mean, it sounds like, strategically found a partner or were connected with this other company, which I just, I love that thought process. What was that like merging companies? That’s gotta be a pretty big endeavor, I would think.
Taylor:
We were lucky because this company went to a lot of the same trade shows that we had. We developed a friendship with them over time. About a two and a half, three year time period, uh, spent time together, just talking about how we run our businesses, what we like about how we run it, what we, what we know is going to be happening. Just kind of the tea leaves and where we’ve been, where we want to go, those kinds of things. They’re a little bit younger than me. My business partner is younger than me. I’m looking at longevity for my company. I’ve had a lot of people go, why in the world would you do that? Y’all could just do this other thing on your own. I’m looking at longevity, you know, cause eventually I’m either going to retire or die. When that happens, I don’t want the, I don’t want all the people that work here, uh, they have to, you know, find something else. If we can figure out how to stand in that gap and really figure out what needs to happen there. I really am about the people that, that work for us. I want to make sure that they’re taken care of. There was a lot of synergy between the four of us. We’ve had difficult, it’s like everybody else. You date and you date and you date. You get married and then the first thing that happens is your wife comes up and says, why do you put your toothbrush on the counter? Can’t you like, put it up somewhere, you know, or put it in a holder or, you know, why do you use that detergent? Why did you buy that at the store? It’s those kinds of things. You just work through it. The reality is when everybody’s on the same side, you know, you’re going for the same stuff. You’re headed in the same direction so you just work through it and you just keep going.
Russel:
I love that analogy. I talk to a lot of folks about that, that a business partnership is pretty darn close to a marriage and we have to approach it with the same diligence and carefulness and attention and all those things that we think of when you shared the dating to marriage process. But if you get into a relationship for the wrong reasons or too fast, then, you know, we know some, a lot of times how those tend to work out. No different in business partnerships. But also even what you’re saying, the benefit of the doubt and the grace, and going through that as well, that is not going to be perfect. Wonderful takeaways there. Just for context, from a chronological sense, when did you complete that merger very recently, or is that a little bit a while ago, and then more recently you’re doing the AI pivot?
Taylor:
Four months ago from today, that was the actual completion. And we’d been working on it for almost a year. We’ve been talking and, and kind of going through it. We toyed with it for two years.
Russel:
Okay. That was the actual completion of the merger?
Taylor:
That’s it. We would laugh about it and say, yeah, what we ought to do is just merger and get on with it. Those kind of things. We toyed with it and joked about it and all. But then it became serious. I think when it became really serious is we saw the writing on the wall that things, things were really going to change. And in order to stay, you know, stay up with change, sometimes you have to change.
Russel:
There we go. Save that nugget there. That is a hundred percent true in business. Even just what you’re saying. Did not rush into this and then once you decided to get married air quotes, you know, it took a year so that it just was a long intentional process, but that’s probably what, ll certainly make it successful. Not only did you merge companies, but in the course of this, you essentially are creating a whole new product, which has to be another very fascinating element in this. You talk about change, you’re, you’re changing all over the place. Obviously you’re in the early stages of this, but what are the goals in the long run?
Taylor:
I think there are some, some things that every company will always need. That goes into automation, um, follow up. Those kinds of things, every company, you’re going to need a CSR. You’re going to need somebody to answer your phones. You’re going to need certain things that happen in your business, no matter what happens. The question is, what are you going to use? I don’t know if you’ve heard the latest on AI, but it’s all the agents. You heard about all the AI agents? That’s supposedly a big deal. They’ve been around for a long time. They’re called bots. An agent is a really pretty name for a bot, a chat bot. Now they’re voice agents. They’re bots. If you really look at it, every, you can go out and create your own bots if you have the skill, that can do all kinds of things in your business. They can answer phones, they can follow up, they can go through your email. But most of the time, one bot’s not going to do all that, so you’re going to end up with a series of agents that do all different things for your business. They may be operational. It may be in marketing, but that that’s what’s coming. Just to tell you and your listeners, because this was fascinating. There are actually five steps to where they want to be, which is this all knowing, all being AI thing that, you know, can make their own decisions and you can just say, hey, go do that, and it will go do that. That’s really what they’re looking to do. We’re only in the phase two right now. That’s it. We’re in the second phase. If you think every day, right now, AI is as stupid as it’s going to ever be. It’s never going to be more stupid than it is right now today. That’s not coming from me. That’s coming from people that know, okay.
Russel:
Oh no. I have a lot of conversation about for as smart as it is, it’s so stupid, but I love the thought that it’s as dumb as it will ever be.
Taylor:
Oh, it’s stupid. It’s as dumb right now as it’s ever going to be. It can only do, right now, the things that people have allowed it to do. There’s a lot of stuff behind the scenes that aren’t in the public at the moment, that are coming. I think the thing that surprised me the most is there was a speaker at this, this conference that said, for the first time in my lifetime, I think there’s going to be one guy who’s going to be able to build a billion dollar company and not have one employee. Think about that. It is crazy.
Russel:
Maybe you’ll be the first.
Taylor:
Oh, it won’t be me.
Russel:
You never know. I love another thing you said there. It makes me think of, there’s a great book out there. I always use this book as if I think if I was actually going to sit down and want to write a book about business, someone has kind of already written it for me and it’s Simon Sinek’s Infinite Game, which just talks about playing your business for the long haul for, for the Infinite Game as relates to the title. Not thinking about the next four or five years, et cetera, and thinking it past your ability to even be in the business. I think that really sets you up for success. I love that you did that. Why was that so important to you? Tell us how that’s, what your role is today in terms of how this is all played out.
Taylor:
I’m very much and always have been a forward thinker. I’m terrible at telling people what I did a year ago, two years ago, unless it’s business related. If it’s business related, I remember. But don’t ask me where I’ve been, because I can’t tell you trade shows and travel and all. I’m terrible with that stuff. With that said, when you’re forward thinking, and it’s just a natural thing for me, I’m always thinking, what happens if? What happens to the company if this happens? What happens if that happens? When you do that, what you start to do is realize that you can, you can have some backup plans. If you have one designer, what happens if that one designer, something happens to him tomorrow? You got to have a backup plan or you got to hire real quick. Sometimes I’ve learned if you hire real quick, it doesn’t always work. But if you’re, if you’re always vetting people and you’ve got people there and you, and you know, that if something happens to one designer, you can fill that, that void pretty quick and then bring in a junior designer. Those kinds of things. It’s really thinking through the process of what a business needs to survive no matter what. I’m a business coach as well and so one of the things that I talk about, I do a lot, I’m a CFO. You asked me what my position is right now. I’m the CFO. In money, what happens a lot of times is people think that when they get their PnL, they’re actually looking at where they are. That’s not true. They’re looking at where they were. When that PnL was actually done. I find a lot of people get in trouble because of their cashflow. They really don’t know what their cashflow position is, and you can’t make good decisions if you don’t know where you are today, I can’t make a good decision for tomorrow if I don’t know where I am today. Setting up these kinds of stop gaps, if you will, so that you really understand where you are, but also know where you want to go and know how, how to make those steps. I’ll give you a really good example, if I can. Somebody wants to add a crew. I don’t care what they do. Home service. Mainly in-home service businesses. I’m going to use that. They want to add a truck, a crew, two man crew. That’s great because they want to make another half a million dollars. Okay. That’s great. Now, what do you have to do to do that? You got to buy a truck. You got to buy all the tools. Oh, and you have to hire two people. You gotta train them. You see where I’m going here? There’s all these things that you have to do. Now, do you have the money to do that? I hear a lot of people go, well, no, but I will once I get them in the truck. Yeah, but you have to spend the money before you get them in the truck. Now you’re going to have to take on debt to do that. Where are you going to get that money? These are just things that people don’t think about. They think about, I want to make X, but they don’t think about what it takes to make X. Marketing companies do it too.
Russel:
Even in my own experience in the early days of the business, when you’re just fighting, fighting for your life down there in the trenches, it’s sometimes hard to see beyond the trenches, so to speak. I love that thought and I’m a big proponent of, of the folks that I work with of look we’ve got to be able to see past the here and now and into the future. What data can we bring into that picture? But I love just how you put to that is, not only asking yourself what you want and working backwards from that, but ask yourself the, all the what ifs, uh, that’s, that might not go exactly the way you want. If you can plan and plan and prepare and be ahead of those, then, then you’re far more likely to be successful. Awesome. Very fascinating story. Now I’m just curious, do you think you’re going to be in the business until you keel over someday? Or do you have plans to exit yourself? How do you look at your role in, in terms of the future of this?
Taylor:
I’m one of those people, I’ve got to always be doing something so I might as well work. I talk about retirement, my wife just kind of shakes her head and says, yeah, that’s not gonna happen. So it’s probably not gonna ever happen. If I retire from this, I’ll do something. I have a son that wants to open up a restaurant, uh, eventually. He’s a chef and wants to do some things. We’re talking about that. He’s like, hey man, yeah, just sit on the stool and greet people when they come in. It’s like, well, okay. We’ll see. I’ll leave all doors open. How’s that? You gotta leave the doors open because you never know. If AI comes over and takes over marketing completely, then I’m going to have to go do something else.
Russel:
It sounds like you love what you’re doing. I love this attitude of never stop. I think that’s important. I always thought this too, someday, I want to retire, I’m not working anymore. That’s not even a thought in my head anymore. I’ll work as long as, I guess my eyes open in the morning and my body will roll out of bed. I love that approach. All right, Taylor, last question for you then. This has been a great conversation. Are entrepreneurs born or are they made?
Taylor:
I think most people think they’re born. Personally. I think they’re made and I think they’re made through study, self study, reading. Man, I have read so many books in my lifetime and I’m still reading. You cannot have the attitude that you have arrived. Always learn. My parents were school teachers and maybe that’s where I got that from. But I’m telling you, if any, every single person I know that is a successful business person is a reader. That old saying leaders are readers, I believe that 100%. If you’re sitting around and you don’t know what to do and you think, oh, I really want to get big. I want to do this. I want to do that. Start reading and don’t just read in your sector. That’s the other thing. Read other people’s books. Read, you know, how other people did it. Read Viktor Frankl. If you want to find somebody, you know, um, God, I can’t think of the name of his book, but I know what it is, uh, Meaning of Life. Man, that’s a great book. The other one that I would say, these are old books, is Dale Carnegie’s, uh, Friends, what is it?
Russel:
How to win friends and influence people.
Taylor:
How to Win Friends and Influence People, there’s another one. Read John Maxwell’s Failing Forward. These are all great books that just put you in the right mindset, if you will, to win. A lot of times you got to get that mindset first and understand that it’s up to you. You’re going to have to change. I will tell you that, you’re going to have to change. I had to change to build a business. You’re going to have to change to build a business. It’s up to you. We all think everybody changes around us. It’s not the way it works. We change.
Russel:
That’s perfect. Anybody that could see my screen sees all the books behind me. I couldn’t agree more. Very avid reader myself. For sometimes just maybe thinking back into younger version of myself, I was reading these books and a lot of the information wasn’t coming into play on a day to day basis per se that I was reading, but I was just building that information base where, you know, as the company started to grow and grow and we encountered different things, all that started to play out. I guess you could say that education, that self education as things happened. It’s like, oh, I’m really glad I made that investment and read those books now because it’s hard to, it’s hard to read a book when you’re in the middle of a fire. Read it before you catch on fire. If people want to know more about FutureNow Marketing, where can they go?
Taylor:
They can go to futurenowmarketing.com and you can always reach me at Taylor@futurenowmarketing.com.
Russel:
Awesome. Taylor, some wonderful, wonderful conversation, so many great nuggets. I just love how you’ve just strategically looked forward in your business and, and made the right pivots at the right time when you needed and made these changes, as you’ve said. I really appreciate you walking us through that journey and taking the time to share that with us today.
Taylor:
You bet. Enjoyed it.
We hope you’ve enjoyed this episode of An Agency Story podcast where we share real stories of marketing agency owners from around the world. Are you interested in being a guest on the show? Send an email to podcast@performancefaction.com. An Agency Story is brought to you by Performance Faction. Performance Faction offers services to help agency owners grow their business to 5 million dollars and more in revenue. To learn more, visit performancefaction.com.
Taylor:
Carter and I both lived in East Nashville, right across the river. We were doing a big conference in Nashville, Tennessee, literally five minutes from our house. It was March. We figured everything was gonna be okay. We go to the conference, ice storm hits, we can’t get home. Five minutes away, and we figured if we could get home, we couldn’t get back. Nobody else could get there, so we ended up, uh, at the most expensive hotel in downtown Nashville, because that was all we could get, uh, to stay down there for the show.
Russel:
It sounds like you lived like kings for a night at least and made the best of it.
Taylor:
We laughed because as expensive as it was, it looked like a regular hotel room.
Russel:
That is my experience. We went to New York, my wife and I and stayed at the Plaza. In the end, I was like, I, I could have used this money for so much more exciting stuff than, a slightly fancier hotel room.
