An Agency Story Podcast

Listen to first hand interviews of creative, digital, advertising, and marketing agency owners that have walked the talk of running an agency business.  These are riveting stories of the thrill of starting up, hardships faced, and the keys to a successful business from agency owners around the world.

Latest Episode

Text - Building Brands for the Bands You Grew Up With - An Agency Story - Hosted by Russel Dubree - with Guest Lee Totten - Chief Creative Officer of BubbleUp - picture of Lee in lower left corner - wearing a sleavless band t-shirt - blue glasses and a hat - dark hair with a beard - middle aged caucasian
Summary: What do Jimmy Buffett, Foo Fighters, and The Lumineers have in common? They all trust BubbleUp to power their digital fan experiences. In this episode of An Agency Story, co-founder Lee Totten shares how his agency built a reputation for handling high-pressure, high-profile projects—without losing sight of the fundamentals. From fan-first thinking to scaling systems for massive traffic, this conversation is packed with lessons every agency owner needs to hear.
Text: New Episode - The Accidental Tactic That Flooded His Pipeline - An Agency Story - Hosted by Russel Dubree with guest Josiah Bussing - Founder of Mountaintop Web Design - picture: Lower left corner of Josiah wearing a sport coat with a blazer, beard brown hair, caucasian male
Summary: What started as a favor for his dad turned into a full fledged digital agency. In this episode of An Agency Story, Josiah Bussing shares how he built Mountaintop Web Design from scratch...balancing full-time work, launching a business, and learning how to scale with purpose.
Text: New Episode: A Brand Born In An Ambulance - An Agency Story - Hosted by Russel Dubree - with Guest Tracey Felicidade Jones - Founder of Trace Brand Building - picture of Tracey in lower left corner, middle aged caucasian female with dark hair, glasses wearing a black shirt with black sport coat
Summary: What do a cross-country road trip in an old ambulance and global brand strategy have in common? Tracey Felicidade Jones, founder of Trace Brand Building, shares her wild entrepreneurial journey from escaping danger in South Africa to building a purpose-driven agency in the U.S.
Text: Risky Business - Why His Biggest Fear Became His Best Decision - An Agency Story - Hosted by Russel Dubree - with guest Jonathan Daniele - picture of Jonathan in lower left hand corner, middle aged Caucasian with short brown hair, smiling in black polo shirt.
Summary: What happens when you stop playing it safe and go all-in on performance? In this episode, Jonathan Daniele, founder of LFG Media Group, shares how he built a $2M+ agency in under two years by shifting from monthly retainers to a bold pay-per-call model. From call center grit to entrepreneurial growth, Jonathan opens up about the risks, rewards, and mindset shifts that come with putting your money where your mouth is.
Text: New Episode: No Looking Back - The $250K Debt That Changed Everything - An Agency Story - Hosted by Russel Dubree - with Guest Veronique James - CEO of The James Agency - Picture of Veronique in Lower Left Hand Corner, Caucasian female with blonde hair and light blue shirt.
Summary: Some people let adversity define them. Veronique James used it as fuel to build a thriving agency. From facing a $250,000 financial setback in her early 20s to leading The James Agency through economic crises, her journey is a masterclass in resilience and strategic growth. In this episode, she shares hard-earned lessons on financial transparency, navigating downturns, and the smart business moves that helped her agency not just survive, but thrive.
Text: New Episode: Entrepreneurship is a Family Sport - An Agency Story - Hosted by Russel Dubree - with Guest Emily Teater - Founder of Set Creative Studios - picture of Emily in lower left corner - long brown hair, Caucasian in a black tank topp
Summary: Entrepreneurship isn’t just about hustle, it’s about teamwork. In this episode of An Agency Story, Emily Teater, Founder of Set Creative Studios, shares how the principles of parenting, leadership, and problem-solving intersect in business. From building a brand that truly solves a problem to navigating the balance of entrepreneurship and family life, this conversation is packed with valuable insights for business owners at any stage.
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