An Agency Story Podcast
Listen to first hand interviews of creative, digital, advertising, and marketing agency owners that have walked the talk of running an agency business. These are riveting stories of the thrill of starting up, hardships faced, and the keys to a successful business from agency owners around the world.
Latest Episode
Summary: What happens when you stop playing it safe and go all-in on performance? In this episode, Jonathan Daniele, founder of LFG Media Group, shares how he built a $2M+ agency in under two years by shifting from monthly retainers to a bold pay-per-call model. From call center grit to entrepreneurial growth, Jonathan opens up about the risks, rewards, and mindset shifts that come with putting your money where your mouth is.
Summary: Some people let adversity define them. Veronique James used it as fuel to build a thriving agency. From facing a $250,000 financial setback in her early 20s to leading The James Agency through economic crises, her journey is a masterclass in resilience and strategic growth. In this episode, she shares hard-earned lessons on financial transparency, navigating downturns, and the smart business moves that helped her agency not just survive, but thrive.
Summary: Entrepreneurship isn’t just about hustle, it’s about teamwork. In this episode of An Agency Story, Emily Teater, Founder of Set Creative Studios, shares how the principles of parenting, leadership, and problem-solving intersect in business. From building a brand that truly solves a problem to navigating the balance of entrepreneurship and family life, this conversation is packed with valuable insights for business owners at any stage.
Summary: Today’s guest is Marielle Balogh, Founder of Tributary Design Studio, based in Portland, Oregon. In this episode, we unpack why branding is more than just aesthetics, it’s about building trust at first glance and shaping the way your audience perceives value.
Summary: Erik shares his insights on cultivating a positive culture within an agency. He emphasizes the significance of creating an environment that goes beyond just the visual aspects and includes intentional written descriptions. Erik also discusses the challenge of balancing work demands with the need for meaningful discussions and learning opportunities, such as book clubs.
Summary: Most agency acquisitions are long, strategic, and carefully planned. But what if a growth opportunity landed in your inbox out of nowhere? That’s exactly what happened to Alex Schupp, founder of Crowd Digital Marketing. One day, an unexpected email led to an opportunity to acquire another agency’s clients. At first, he almost dismissed it. But after looking closer, he realized he could scale his business overnight.
