This resource is a great tool to help focus your content strategy and overall messaging platform for your business.   This tool is based on the book Building a Story Brand by Donald Miller.  Donald’s book provides a great methodology on the importance of building a story for your business so customers can better relate to what you have to offer.  Also included are some excerpts from the book in case you don’t have time to read the entire book.

With this resource you’ll be able to:
1. Focus your content and messaging strategy for more effective communication to your existing and potential customers.  
2. Create a great story behind why your business exists and the value it brings.
3. Have an easy to use framework for creating and building your Story Brand.


Link to (create a login to gain access to the Story Brand worksheet)
Credit: Building a Story Brand by Donald Miller
Notes on Building a Story Brand

Screenshot of the Story Brand online worksheet

Update and improve the resource(s) to match your own unique business needs and sophistication. Do you have a version for your business that would be helpful for others? Please send to and we’ll add it to the site and give you due credit.