Company: Crowd Digital Marketing
Owners: Alex Schupp
Year Started: 2017
Employees: 1 – 10
For many agency owners, acquisitions are a strategic, carefully planned endeavor. But what happens when an opportunity falls into your lap unexpectedly? That’s exactly what happened to Alex Schupp, founder of Crowd Digital Marketing.
One day, an email landed in his inbox… a competitor looking to offload part of their business. At first, it seemed too random to be real. Why would someone just hand over their book of clients? But after digging deeper, Alex realized this wasn’t just any offer, it was an opportunity to scale his agency significantly.
In this episode of An Agency Story, we dive into:
- How Alex went from skepticism to sealing the deal
- The biggest mistakes agency owners make when acquiring another business
- How to absorb a book of clients without losing them
- The surprising growth opportunities hidden in every agency’s inbox
If you’ve ever considered acquisitions, or even if you haven’t, this episode will shift how you think about unexpected growth opportunities.
Listen now and hear how a single cold email changed everything.
Enjoy the story.
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